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isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~isPartOf:"International marketing ; Vol. 1"
~subject:"International marketing"
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International marketing
Internationales Marketing
27
Marketing management
5
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Ausland
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3
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3
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Kreutzer, Ralf T.
5
Douglas, Susan P.
3
Craig, C. S.
2
Segler, Kay G.
2
Bellmann, Robert
1
Buckley, Peter J.
1
Cavusgil, S. Tamer
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International Conference on International Marketing: Emerging Strategic Frontiers <1986, Singapur>
1
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Arbeitspapier / Institut für Marketing, Universität Mannheim
International marketing ; Vol. 1
International marketing review
135
Journal of international marketing
123
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
SpringerLink / Bücher
37
Advances in international marketing
36
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
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ECONIS (ZBW)
22
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1
International business versus international marketing
Buckley, Peter J.
-
2008
Persistent link: https://www.econbiz.de/10003654947
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2
An international marketing manifesto
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
-
2008
Persistent link: https://www.econbiz.de/10003654954
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3
Executive insights : international marketing ; avoiding the seven deadly traps
Simmonds, K. R.
-
2008
Persistent link: https://www.econbiz.de/10003654964
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4
Perspectives : knowledge development in international marketing
Cavusgil, S. Tamer
-
2008
Persistent link: https://www.econbiz.de/10003654986
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5
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
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6
Configural advantage in global markets
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655242
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7
Relationships among organisational characteristics, marketing strategy and export performance
Koh, Anthony C.
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2008
Persistent link: https://www.econbiz.de/10003655296
Saved in:
8
Export stimuli : export intention compared with export activity
Morgan, Robert
;
Katsikeas, Constantine S.
-
2008
Persistent link: https://www.econbiz.de/10003655303
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9
The use of multiple export channels by small knowledge-intensive firms
McNaughton, Rod B.
-
2008
Persistent link: https://www.econbiz.de/10003655454
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10
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003655495
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