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isPartOf:"Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft"
~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~isPartOf:"International journal of physical distribution & logistics management : IJPD & LM"
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Search: subject_exact:"Multi-channel marketing"
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Multichannel strategy
6
Multikanalvertrieb
6
Distribution channel
3
Omni-channel
3
Vertriebsweg
3
Einzelhandel
2
Lieferkette
2
Logistics
2
Logistik
2
Luxury goods
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Luxusgüter
2
Marketing management
2
Marketingmanagement
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Multi-channel
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Retail trade
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Supply chain
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Bedürfnisse
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Betriebliche Kreislaufwirtschaft
1
Classification
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Customer service
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Dauer
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Dienstleistungsqualität
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Digital media
1
Digitale Medien
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Duration
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Fulfilment
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Internet marketing
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Klassifikation
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Kundenservice
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Lagermanagement
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Logistics provider
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Logistikdienstleister
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Multimedia
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Online retailing
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Online-Handel
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Mosca, Fabrizio
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Bernon, Michael
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Casalegno, Cecilia
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Cullen, John
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Defee, C. Clifford
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Giacosa, Elisa
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Gibson, Brian J.
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Gorst, Jonathan
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Holzapfel, Andreas
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Hübner, Alexander
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Ishfaq, Rafay
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Raja, Uzma
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Rimscha, M. Bjørn von
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Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
Global marketing strategies for the promotion of luxury goods
International journal of physical distribution & logistics management : IJPD & LM
Journal of retailing and consumer services
24
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
SpringerLink / Bücher
14
International journal of retail and distribution management
8
Journal of retailing
8
The international review of retail, distribution and consumer research
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
International journal of production economics
6
Research
6
Journal of advertising research
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
European journal of operational research : EJOR
4
Journal of business research : JBR
4
Lehrbuch
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Developing successful global strategies for marketing luxury brands
3
International journal of electronic commerce : IJEC
3
Journal of operations management
3
Administrative Sciences : open access journal
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Essentials
2
Faculty & research / Insead : working paper series
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
Harvard business review : HBR
2
Interaktives Marketing
2
International journal of business and systems research : IJBSR
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIS quarterly
2
Manufacturing & service operations management : M & SOM
2
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ECONIS (ZBW)
6
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1
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
Saved in:
2
Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
Saved in:
3
Realignment of the physical distribution process in omni-channel fulfillment
Ishfaq, Rafay
;
Defee, C. Clifford
;
Gibson, Brian J.
; …
- In:
International journal of physical distribution & …
46
(
2016
)
6/7
,
pp. 543-561
Persistent link: https://www.econbiz.de/10011588004
Saved in:
4
Retail logistics in the transition from multi-channel to omni-channel
Hübner, Alexander
;
Wollenburg, Johannes
;
Holzapfel, Andreas
- In:
International journal of physical distribution & …
46
(
2016
)
6/7
,
pp. 562-583
Persistent link: https://www.econbiz.de/10011588025
Saved in:
5
Online retail returns management : integration within an omni-channel distribution context
Bernon, Michael
;
Cullen, John
;
Gorst, Jonathan
- In:
International journal of physical distribution & …
46
(
2016
)
6/7
,
pp. 584-605
Persistent link: https://www.econbiz.de/10011588029
Saved in:
6
Jenseits von traditionellen Mediengattungen : die transmediale Angebotsmatrix
Sommer, Christoph
;
Rimscha, M. Bjørn von
- In:
Digitale Dämmerung : die Entmaterialisierung der …
,
(pp. 247-265)
.
2014
Persistent link: https://www.econbiz.de/10010440814
Saved in:
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