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isPartOf:"Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft"
~isPartOf:"International journal of physical distribution & logistics management : IJPD & LM"
~isPartOf:"Journal of retailing"
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Search: subject_exact:"Multi-channel marketing"
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Multichannel strategy
12
Multikanalvertrieb
12
Distribution channel
8
Vertriebsweg
8
Einzelhandel
6
Online retailing
6
Online-Handel
6
Retail trade
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Beziehungsmarketing
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Electronic Commerce
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Relationship marketing
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Cross-channel advertising
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Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
International journal of physical distribution & logistics management : IJPD & LM
Journal of retailing
Journal of retailing and consumer services
24
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
SpringerLink / Bücher
14
International journal of retail and distribution management
8
The international review of retail, distribution and consumer research
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
International journal of production economics
6
Research
6
Journal of advertising research
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
European journal of operational research : EJOR
4
Journal of business research : JBR
4
Lehrbuch
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Developing successful global strategies for marketing luxury brands
3
International journal of electronic commerce : IJEC
3
Journal of operations management
3
Administrative Sciences : open access journal
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Essentials
2
Faculty & research / Insead : working paper series
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
Harvard business review : HBR
2
Interaktives Marketing
2
International journal of business and systems research : IJBSR
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIS quarterly
2
Manufacturing & service operations management : M & SOM
2
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ECONIS (ZBW)
12
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1
Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
2
Understanding customers' choice for digital D2C versus multi-brand operations
Kalayci, Eda
;
Becker, Jan U.
;
Barrot, Christian
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 256-273
Persistent link: https://www.econbiz.de/10015065179
Saved in:
3
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
4
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
5
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
6
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
7
Realignment of the physical distribution process in omni-channel fulfillment
Ishfaq, Rafay
;
Defee, C. Clifford
;
Gibson, Brian J.
; …
- In:
International journal of physical distribution & …
46
(
2016
)
6/7
,
pp. 543-561
Persistent link: https://www.econbiz.de/10011588004
Saved in:
8
Retail logistics in the transition from multi-channel to omni-channel
Hübner, Alexander
;
Wollenburg, Johannes
;
Holzapfel, Andreas
- In:
International journal of physical distribution & …
46
(
2016
)
6/7
,
pp. 562-583
Persistent link: https://www.econbiz.de/10011588025
Saved in:
9
Online retail returns management : integration within an omni-channel distribution context
Bernon, Michael
;
Cullen, John
;
Gorst, Jonathan
- In:
International journal of physical distribution & …
46
(
2016
)
6/7
,
pp. 584-605
Persistent link: https://www.econbiz.de/10011588029
Saved in:
10
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
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