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isPartOf:"E-marketing ; Vol. 1"
~subject:"Befragung"
~subject:"Mobile communications"
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Befragung
Mobile communications
Internet marketing
17
Online-Marketing
17
Mobilkommunikation
6
Social Web
6
Social web
6
Marketing management
4
Marketingmanagement
4
Beziehungsmarketing
3
KMU
3
Relationship marketing
3
SME
3
Higher education institution
2
Hochschule
2
Innovation management
2
Innovationsmanagement
2
Students
2
Studierende
2
Telecommunications industry
2
Telekommunikationssektor
2
2001-2010
1
Bibliometrics
1
Bibliometrie
1
Computer-assisted marketing
1
Consumer behaviour
1
Customer integration
1
Deutschland
1
Digital media
1
Digitale Medien
1
Einzelhandel
1
Erfolgsfaktor
1
Germany
1
IT-gestütztes Marketing
1
Interview
1
Konsumentenverhalten
1
Kundenintegration
1
Online retailing
1
Online-Handel
1
Personalisierung
1
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Article
7
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Aufsatz im Buch
7
Book section
7
Language
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English
7
Author
All
Telli Yamamoto, Gonca
2
Brown, Mark
1
Lee, Dennis
1
Link, Jörg
1
Muhlberger, Ralf
1
Nasır, Süphan
1
Ritter, Shannon
1
Schulz, Sebastian
1
Seidl, Franziska
1
Shaik, Najmuddin
1
Silberer, Günter
1
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E-marketing ; Vol. 1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
International journal of internet marketing and advertising : IJIMA
11
Journal of retailing and consumer services
8
Journal of business research : JBR
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Pervasive advertising
7
International journal of advertising : the review of marketing communications
6
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
Electronic markets : the international journal on networked business
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing communications
4
Technological forecasting & social change : an international journal
4
essentials
4
Handbook of research on mobile marketing management
3
Information systems research : ISR
3
International journal of electronic commerce : IJEC
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing
3
Journal of marketing research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Discussion paper
2
Electronic commerce research and applications
2
European journal of marketing : EJM
2
International journal of business information systems : IJBIS
2
International journal of contemporary hospitality management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of management and marketing research : IJMMR
2
International journal of market research
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of global marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of internet commerce
2
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ECONIS (ZBW)
7
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1
Mobile marketing practices
Telli Yamamoto, Gonca
-
2012
Persistent link: https://www.econbiz.de/10009573712
Saved in:
2
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
-
2012
Persistent link: https://www.econbiz.de/10009573715
Saved in:
3
Mobile promotion
Telli Yamamoto, Gonca
-
2012
Persistent link: https://www.econbiz.de/10009574476
Saved in:
4
Situation approach as success factor of mobile marketing
Link, Jörg
;
Seidl, Franziska
-
2012
Persistent link: https://www.econbiz.de/10009574507
Saved in:
5
Framework for mobile marketing : the Locales Framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
-
2012
Persistent link: https://www.econbiz.de/10009574529
Saved in:
6
Social media based relationship marketing
Shaik, Najmuddin
;
Ritter, Shannon
-
2012
Persistent link: https://www.econbiz.de/10009574696
Saved in:
7
Mobile Customer Relationship Management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
-
2012
Persistent link: https://www.econbiz.de/10009575378
Saved in:
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