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isPartOf:"Engaging consumers through branded entertainment and convergent media"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Advertising regulation"
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Engaging consumers through branded entertainment and convergent media
Young consumers : insight and ideas for responsible marketers
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Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Dahl, Stephan
;
Eagle, Lynne C.
;
Báez, Carlos
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10003843809
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