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isPartOf:"Engaging consumers through branded entertainment and convergent media"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Zielgruppe
Computerspiel
16
Video game
16
Consumer behaviour
10
Konsumentenverhalten
10
Jugendliche
8
Youth
8
Children
6
Kinder
6
Advertising effects
4
Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Werbewirkung
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Mobile games
3
Target group
3
USA
3
United States
3
Gender
2
Geschlecht
2
Online media
2
Other media and children
2
Personality psychology
2
Persönlichkeitspsychologie
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Product Placement
2
Product placement
2
Quantitative methods
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Adolescence
1
Adoption
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Adults
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Advergames
1
Advertising
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Advertising regulation
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Avatar
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Bekleidungsindustrie
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Bassiouni, Dina H.
1
Hackley, Christopher E.
1
Pirog, Stephen F., III.
1
Priluck, Randi L.
1
Sreejesh, S.
1
Vashisht, Devika
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Wisenblit, Joseph
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Engaging consumers through branded entertainment and convergent media
Young consumers : insight and ideas for responsible marketers
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
4
Application of gaming in new media marketing
3
European journal of marketing : EJM
2
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
2
BLM-Schriftenreihe
1
Breaking new ground in theory and practice
1
Cutting edge international research
1
International journal of business excellence
1
International journal of electronic business
1
Journal of advertising research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Psychology & marketing
1
Services marketing quarterly
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Utilizing gamification in servicescapes for improved consumer engagement
1
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ECONIS (ZBW)
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1
Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.
;
Pirog, Stephen F., III.
;
Wisenblit, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
Saved in:
2
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
Saved in:
3
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
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