Goyal, Preeti; Gupta, Poornima; Yadav, Vanita - In: Review of behavioral finance : RBF 15 (2023) 1, pp. 79-102
Purpose The purpose of this paper is to explore how heuristics are formed and whether herding and prospect theory act as antecedents to heuristics. The relationship is explored specifically for millennials. Design/methodology/approach The proposed relationship is explored specifically for...