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isPartOf:"Ganzheitliches Direktmarketing"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Innovation adoption"
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Innovation adoption
Consumer behaviour
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Ganzheitliches Direktmarketing
Marketing : ZFP ; journal of research and management
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Establishment of online shops by SME retailers and wholesalers : a rational decision or institutional pressure?
Morschett, Dirk
;
Schu, Matthias
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010385227
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