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isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~subject:"Mobile application"
~subject:"Mobile marketing"
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Mobile application
Mobile marketing
Internet marketing
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Online-Marketing
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Advertising
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Advertising planning
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Marketing management
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Celtek, Evrim
2
Kang, Yowei
1
Yang, Kenneth C. C.
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Handbook of research on effective advertising strategies in the social media age
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of internet marketing and advertising : IJIMA
11
Journal of business research : JBR
11
Journal of retailing and consumer services
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Business horizons
6
Journal of marketing
6
International journal of advertising : the review of marketing communications
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing communications
4
Journal of promotion management : innovations in planning and applied research
4
SpringerLink / Bücher
4
Technological forecasting & social change : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
International journal of business information systems : IJBIS
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising research
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of internet commerce
3
Journal of marketing research
3
Journal of strategic marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Pervasive advertising
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Electronic commerce research
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic commerce : IJEC
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of hospitality management
2
International journal of information technology and management : IJITM
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
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Employing a mixed method to explore mobile social media users' big data privacy concerns
Yang, Kenneth C. C.
;
Kang, Yowei
- In:
Handbook of research on effective advertising …
,
(pp. 302-320)
.
2015
Persistent link: https://www.econbiz.de/10011283742
Saved in:
2
Augmented reality advertisements in tourism marketing
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 125-146)
.
2015
Persistent link: https://www.econbiz.de/10011283758
Saved in:
3
Advertising in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
Saved in:
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