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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Business horizons"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Online-Marketing"
~type:"article"
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Search: subject_exact:"Beziehungsmanagement"
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Online-Marketing
Beziehungsmarketing
157
Relationship marketing
157
Consumer behaviour
64
Konsumentenverhalten
64
Social Web
38
Social web
38
Brand management
37
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Internet marketing
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Loureiro, Sandra Maria Correia
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Harvard-Business-Manager : das Wissen der Besten
Business horizons
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
65
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
International journal of electronic marketing and retailing : IJEMR
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Industrial marketing management : the international journal for industrial and high-tech firms
24
The journal of product & brand management
23
Marketing intelligence & planning
21
Journal of internet commerce
16
Journal of strategic marketing
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The journal of brand management : an international journal
14
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
Cogent business & management
11
International journal of business information systems : IJBIS
11
The service industries journal
11
International journal of technology marketing : IJTMkt
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
Electronic commerce research
9
International journal of hospitality management
9
Journal of marketing management : MM
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing
8
International journal of electronic commerce : IJEC
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Tourism management : research, policies, practice
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
Journal of fashion marketing and management
6
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ECONIS (ZBW)
31
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1
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
2
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
3
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
4
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
5
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
6
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
7
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
8
Web of lies : drivers and consequences of social media (in)authenticity
Alhouti, Sarah
;
Johnson, Catherine M.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1129-1164
Persistent link: https://www.econbiz.de/10013417000
Saved in:
9
Using funny memes for social media marketing : the moderating role of bandwagon cues
Yang, Guolan
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 944-960
Persistent link: https://www.econbiz.de/10013357210
Saved in:
10
E-commerce customer attraction : digital marketing techniques, evolution and dynamics across firms
Ponzoa, José M.
;
Erdmann, Anett
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 697-715
Persistent link: https://www.econbiz.de/10012549625
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