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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Brinson, Nancy H."
~subject:"Markenführung"
~subject:"Social web"
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Brinson, Nancy H.
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Harvard-Business-Manager : das Wissen der Besten
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
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