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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Electronic Commerce"
~subject:"Marketingmanagement"
~subject:"Social web"
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Search: subject_exact:"Beziehungsmanagement"
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Electronic Commerce
Marketingmanagement
Social web
Beziehungsmarketing
122
Relationship marketing
122
Consumer behaviour
47
Konsumentenverhalten
47
Internet marketing
31
Online-Marketing
31
Social Web
28
Customer value
18
Kundenwert
18
Brand management
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Markenführung
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Marketing management
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United States
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Customer satisfaction
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Kundenzufriedenheit
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Online-Handel
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Bacile, Todd J.
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Grisaffe, Douglas B.
2
Hollebeek, Linda D.
2
Kumar, V.
2
Labrecque, Lauren I.
2
Malthouse, Edward C.
2
Petersen, J. Andrew
2
VanMeter, Rebecca A.
2
Verhoef, Peter C.
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Verlegh, Peeter
2
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Argyris, Young Anna
1
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1
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1
Bolton, Ruth
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Bott, Gregory J.
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Breitsohl, Jan
1
Brinson, Nancy H.
1
Brodie, Roderick J.
1
Chan, Kimmy Wa
1
Chang, Chun-Wei
1
Chonko, Lawrence B.
1
Christensen, Anna-Bertha Heeris
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Cool, Karel O.
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Cuestas, Pedro J.
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Dalla Pozza, Ilaria
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Harvard-Business-Manager : das Wissen der Besten
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
151
Journal of retailing and consumer services
122
Industrial marketing management : the international journal for industrial and high-tech firms
98
International journal of electronic customer relationship management : IJECRM
59
Journal of strategic marketing
55
International journal of internet marketing and advertising : IJIMA
50
The journal of business & industrial marketing
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
The journal of product & brand management
41
SpringerLink / Bücher
40
Journal of the Academy of Marketing Science
34
International journal of electronic marketing and retailing : IJEMR
33
Business horizons
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
International journal of business information systems : IJBIS
31
Marketing intelligence & planning
31
Asia Pacific journal of marketing and logistics
29
Journal of internet commerce
29
Cogent business & management
28
International journal of e-business research : an official publication of the Information Resources Management Association
28
Journal of marketing
28
The journal of brand management : an international journal
28
The service industries journal
27
Electronic commerce research
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Technological forecasting & social change : an international journal
24
Journal of marketing communications
23
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Journal of electronic commerce research : JECR
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
The journal of services marketing
22
International journal of hospitality management
21
Journal of retailing
21
European journal of marketing : EJM
20
Journal of promotion management : innovations in planning and applied research
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
International journal of electronic commerce : IJEC
19
International journal of technology marketing : IJTMkt
19
Journal of marketing management : MM
19
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ECONIS (ZBW)
47
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
Saved in:
4
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
5
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
6
Consumer responses to conflict-management strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
7
The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
Saved in:
8
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
9
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Saved in:
10
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
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