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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"The journal of product & brand management"
~subject:"Brand identification"
~subject:"Brand relationships"
~subject:"Online-Marketing"
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Search: subject_exact:"Beziehungsmanagement"
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Brand identification
Brand relationships
Online-Marketing
Beziehungsmarketing
155
Relationship marketing
155
Brand management
99
Markenführung
99
Consumer behaviour
98
Konsumentenverhalten
98
Brand image
78
Markenimage
78
Brand
68
Markenartikel
68
Social Web
34
Social web
34
Brand loyalty
32
Internet marketing
25
Markentreue
25
Customer satisfaction
20
Kundenzufriedenheit
20
Marketing management
18
Marketingmanagement
18
Customer integration
16
Customer value
16
Kundenintegration
16
Kundenwert
16
Emotion
14
Social media
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Brand love
10
Viral marketing
10
Virales Marketing
10
Brand co-creation
8
Brand engagement
8
USA
8
United States
8
Einzelhandel
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Retail trade
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Brand experience
6
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6
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38
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36
German
2
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Guzman, Francisco
3
Fetscherin, Marc
2
Kennedy, Eric
2
Veloutsou, Cleopatra
2
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Arcand, Manon
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Auruskeviciene, Vilte
1
Badrinarayanan, Vishag
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Baudry, Damien
1
Becerra, Enrique P.
1
Boulanger, Michèle
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Cai, Jian
1
Chang, Chia-Wen
1
Chen, Jiawen
1
Cooper, Tony
1
Dacin, Peter A.
1
Davis, Svetlana V.
1
Dawar, Niraj
1
Delzen, Marianne van
1
Dessart, Laurence
1
Dobele, Angela R.
1
Du, Peng
1
Dwivedi, Yogesh Kumar
1
Esmark Jones, Carol L.
1
Fatma, Mobin
1
Faßnacht, Martin
1
Ferraris, Alberto
1
Freeman, Karen
1
Gonçalves Filho, Cid
1
Guo, Gongxing
1
Guo, Rui
1
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Harvard-Business-Manager : das Wissen der Besten
The journal of product & brand management
Journal of business research : JBR
70
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
International journal of electronic marketing and retailing : IJEMR
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Industrial marketing management : the international journal for industrial and high-tech firms
25
Marketing intelligence & planning
21
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Journal of strategic marketing
15
The journal of brand management : an international journal
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Business horizons
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of hospitality management
12
Journal of marketing communications
12
SpringerLink / Bücher
12
Cogent business & management
11
International journal of business information systems : IJBIS
11
The service industries journal
11
International journal of technology marketing : IJTMkt
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
Electronic commerce research
9
Journal of marketing management : MM
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of electronic commerce research : JECR
8
Journal of marketing
8
Tourism management : research, policies, practice
8
International journal of electronic commerce : IJEC
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
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ECONIS (ZBW)
38
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
4
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
7
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
8
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
9
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
10
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
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