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isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Applied economics letters"
~subject:"Brand image"
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International journal of sport management and marketing : IJSMM
Applied economics letters
European Sport management quarterly : ESMQ
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of sports marketing & sponsorship
6
Psychology & marketing
2
Sport management review
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
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Global business review
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Higher School of Economics Research Paper
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International journal of advertising : the review of marketing communications
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Journal of Islamic marketing
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Market : review for marketing theory and practice
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Organizations and markets in emerging economies
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Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
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Sport, Business and Management : an international journal ; SBM
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The journal of business & industrial marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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1
Determinants of personal brand construction of national football players on Instagram
Picinin de Rezende Costa, Ana Cristina
;
Hallmann, Kirstin
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 189-210
Persistent link: https://www.econbiz.de/10013362587
Saved in:
2
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
3
Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
Saved in:
4
Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
5
A conceptual framework to understand the creation of athlete brand and its implications
Hasaan, Ali
;
Kerem, Katri
;
Biscaia, Rui
;
Agyemang, …
- In:
International journal of sport management and marketing …
18
(
2018
)
3
,
pp. 169-198
Persistent link: https://www.econbiz.de/10011884695
Saved in:
6
The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas
;
Hill, Brad
;
Sotiriadou, Popi
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
Saved in:
7
David Beckham and the changing (re)presentations of English identity
Harris, John
;
Clayton, Ben
- In:
International journal of sport management and marketing …
2
(
2007
)
3
,
pp. 208-221
Persistent link: https://www.econbiz.de/10003433839
Saved in:
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