//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Sponsorship"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportevent"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Sponsorship
USA
Sport event
5
Sportveranstaltung
5
Fernsehwerbung
3
Television advertising
3
Advertising effects
2
Brand image
2
Markenimage
2
Sponsoring
2
United States
2
Werbewirkung
2
Brand extension
1
Empirical method
1
Empirische Methode
1
Fernsehnutzung
1
Fernsehprogramm
1
Football
1
Fußball
1
Gewalt
1
Humor
1
Markentransfer
1
Media effect
1
Medienwirkung
1
Netherlands
1
Niederlande
1
Psychology of advertising
1
Sportmarketing
1
Sports marketing
1
Television programme
1
Television usage
1
Violence
1
Werbepsychologie
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Blackford, Benjamin J.
1
Carlson, Les
1
Carrillat, François A.
1
Gentry, James W.
1
Harris, Eric G.
1
Harrison, Robert L.
1
Kim, Eunjin
1
Kwon, Eunseon
1
Lafferty, Barbara A.
1
Ratneshwar, Srinivasan
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of sports economics
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
31
International journal of sport management and marketing : IJSMM
30
Journal of sport management : the official journal of the North American Society of Sport Management
24
International journal of sports marketing & sponsorship
15
Sport management review
14
Journal of business research : JBR
12
European Sport management quarterly : ESMQ
11
Journal of promotion management : JPM
9
European journal of marketing : EJM
8
Journal of advertising research
8
International journal of sport finance
7
Applied economics
6
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
4
SpringerLink / Bücher
4
International journal of enterprise network management
3
International journal of services and operations management
3
Journal of nonprofit & public sector marketing
3
Journal of strategic marketing
3
Managing service quality : MSQ ; an international journal
3
Sport, Business and Management : an international journal ; SBM
3
Tourism management : research, policies, practice
3
Asian economic policy review : AEPR
2
Contemporary economic policy : a journal of Western Economic Association International
2
Discussion paper series / IZA
2
Hamburg contemporary economic discussions
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer behaviour : an international research review
2
Journal of retailing and consumer services
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Marketing intelligence & planning
2
New horizons in the economics of sport
2
Research
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Southern economic journal
2
Strategie, Marketing und Informationsmanagement
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand image congruence through sponsorship of sporting events : a reinquiry of Gwinner and Eaton (1999)
Kwon, Eunseon
;
Ratneshwar, Srinivasan
;
Kim, Eunjin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 130-138
Persistent link: https://www.econbiz.de/10011453905
Saved in:
2
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
3
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->