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isPartOf:"Journal of business research : JBR"
~isPartOf:"International migration review : IMR"
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Hispanics
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Journal of business research : JBR
International migration review : IMR
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Cross Cultural Management: An International Journal
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ECONIS (ZBW)
23
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1
How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.
;
Miniard, Paul W.
;
Jaccard, James
- In:
Journal of business research : JBR
75
(
2017
),
pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
Saved in:
2
The linguistic servicescape : speaking their language may not be enough
Touchstone, Ellen E.
;
Koslow, Scott
;
Shamdasani, Prem N.
; …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 147-157
Persistent link: https://www.econbiz.de/10011645555
Saved in:
3
The effects of Hispanic bilinguals language use and stereotype activation on negotiations outcomes
Alvarez, Cecilia M. O.
;
Taylor, Kimberly A.
;
Gomez, Carolina
- In:
Journal of business research : JBR
72
(
2017
),
pp. 158-167
Persistent link: https://www.econbiz.de/10011645556
Saved in:
4
Managing consumer debt : culture, compliance, and completion
Dellande, Stephanie
;
Gilly, Mary C.
;
Graham, John L.
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2594-2602
Persistent link: https://www.econbiz.de/10011491417
Saved in:
5
Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
Saved in:
6
The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.
;
Dickson, Peter R.
;
Hunter, Gary K.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
Saved in:
7
Cross-cultural effects in E-retailing : the moderating role of cultural confinement in differentiating Mexican from non-Mexican Hispanic consumers
Huggins, Kyle A.
;
Holloway, Betsy Bugg
;
White, Darin W.
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 321-327
Persistent link: https://www.econbiz.de/10009720299
Saved in:
8
Economic outcomes among Latino migrants to Spain and the United States : differences by source region and legal status
Connor, Phillip
;
Massey, Douglas S.
- In:
International migration review : IMR
44
(
2010
)
4
,
pp. 802-829
Persistent link: https://www.econbiz.de/10009008327
Saved in:
9
Identity salience and shifts in product preferences of Hispanic consumers : cultural relevance of product attributes as a moderator
Chattaraman, Veena
;
Rudd, Nancy A.
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 826-833
Persistent link: https://www.econbiz.de/10003861057
Saved in:
10
A theory-based measure of acculturation : the shortened cultural life style inventory
Lerman, Dawn
;
Maldonado, Rachel
;
Luna, David
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 399-406
Persistent link: https://www.econbiz.de/10003839869
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