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isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Ding, Zhihua"
~person:"Hao, Ruohong"
~subject:"Social Web"
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Social Web
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Brand engagement
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Ding, Zhihua
Hao, Ruohong
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Journal of economic psychology : research in economic psychology and behavioral economics
Asia Pacific journal of marketing and logistics
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
2
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Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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