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isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Belli, Alex"
~person:"Molina-Castillo, Francisco-Jose"
~person:"Steinhoff, Lena"
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Search: subject_exact:"Bonusprogramm"
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Beziehungsmarketing
4
Kundenbindungsprogramm
4
Loyalty program
4
Relationship marketing
4
Consumer behaviour
2
Konsumentenverhalten
2
Loyalty programs
2
Reward programs
2
Brand-generated content
1
Bystander effect
1
Customer experience
1
Customer loyalty
1
Customer relationship stages
1
Firm performance
1
Internet marketing
1
Loyalty cards
1
Loyalty program dynamics
1
Meta-Analyse
1
Meta-analysis
1
Online-Marketing
1
Reward elements
1
Rewards program
1
Social Web
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Social media
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Belli, Alex
Molina-Castillo, Francisco-Jose
Steinhoff, Lena
Murthi, B. P. S.
2
Palmatier, Robert W.
2
Steffes, Erin M.
2
Bagga, Charan K.
1
Beck, Jonathan M.
1
Benavent, Christophe
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1
Carrillat, François A.
1
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1
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Khodakarami, Farnoosh
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Mills, Paul
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Napolova, Ekaterina
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O'Rourke, Anne-Maree
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Pupovac, Ljubomir
1
Rajan, Bharat
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Ramaseshan, B.
1
Rao, Ram C.
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Journal of financial services marketing : JFSM
Journal of the Academy of Marketing Science
Applied Marketing Science / Angewandte Marketingforschung
2
Journal of business research : JBR
1
Journal of service research : JSR
1
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ECONIS (ZBW)
4
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1
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
2
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
3
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
4
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
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