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isPartOf:"Journal of marketing research : JMR"
~person:"Acito, Frank"
~person:"Day, Ralph L."
~person:"Michaels, Ronald E."
~source:"econis"
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Journal of marketing research : JMR
Journal of marketing
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Marketing-mix strategies - product strategy and promotion strategy
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Influence of formalization on the organizational commitment and work alienation of salespeople and industrial buyers
Michaels, Ronald E.
;
Cron, William L.
;
Dubinsky, Alan J.
; …
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 376-383
Persistent link: https://www.econbiz.de/10001059785
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2
Evaluation and use of marketing research by decision makers : a behavioral simulation
Lee, Hanjoon
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 187-196
Persistent link: https://www.econbiz.de/10001036287
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