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isPartOf:"Journal of marketing theory and practice"
~subject:"Einkaufsverhalten"
~subject:"Relationship marketing"
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Einkaufsverhalten
Relationship marketing
Fragebogen
7
Questionnaire
7
Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Online-Befragung
2
Partial least squares
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Partielle kleinste Quadrate
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Confidence
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Customer satisfaction
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E-commerce
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Electronic Commerce
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Freizeit
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Globalisierung
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Anderson, Rolph E.
1
Jambulingam, Thanigavelan
1
Karande, Kiran
1
Kathuria, Ravi
1
Merchant, Altaf
1
Nevin, John R.
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Swaminathan, Srinivasan
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Journal of marketing theory and practice
Customer relationship management and the social and semantic web : enabling cliens conexus
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
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The impact of time and planning orientation on an individual's recreational shopper identity and shopping behavior
Karande, Kiran
;
Merchant, Altaf
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10009509174
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2
Fairness-trust-loyalty relationship under varying conditions of supplier-buyer interdependence
Jambulingam, Thanigavelan
;
Kathuria, Ravi
;
Nevin, John R.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10008900889
Saved in:
3
Customer satisfaction and loyalty in e-markets : a PLS path modeling approach
Anderson, Rolph E.
;
Swaminathan, Srinivasan
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10008989389
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