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isPartOf:"Journal of retailing"
~isPartOf:"NBER working paper series"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Brand image"
~subject:"Verkaufsförderung"
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Brand image
Verkaufsförderung
Sales promotion
68
Consumer behaviour
33
Konsumentenverhalten
33
Preismanagement
26
Pricing strategy
26
Einzelhandel
14
Retail trade
14
Einzelhandelspreis
11
Retail price
11
Low-cost strategy
10
Niedrigpreisstrategie
10
Rabatt
10
Rebate
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Price promotions
8
Theorie
8
Theory
8
Advertising effects
6
USA
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United States
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Werbewirkung
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Advertising
5
Food retailing
5
Ladengestaltung
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Lebensmitteleinzelhandel
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Pricing
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Store design
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Werbung
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Discrete choice
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Diskrete Entscheidung
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Distribution channel
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Experiment
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Field experiments
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Promotions
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Vertriebsweg
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Beziehungsmarketing
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Brand management
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Category Management
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Category management
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Breugelmans, Els
3
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2
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1
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National Bureau of Economic Research
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Journal of retailing
NBER working paper series
Quantitative marketing and economics : QME
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
International journal of production economics
12
Journal of marketing communications
12
SpringerLink / Bücher
12
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
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ECONIS (ZBW)
68
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1
Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
2
Digital signage for promoting price discounts : first insights into customer spending on distant and nearby discounted products
Nanni, Anastasia
;
Ordanini, Andrea
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10015065152
Saved in:
3
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
4
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
5
Understanding shoppers' attention to price information at the point of consideration using in-store ambulatory eye-tracking
Chen, Ming
;
Burke, Raymond R.
;
Hui, Sam K.
;
Leykin, Alex
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 439-455
Persistent link: https://www.econbiz.de/10015065352
Saved in:
6
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
7
Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Kwon, Minjung
;
Erdem, Tülin
;
Ishihara, Masakazu
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 437-492
Persistent link: https://www.econbiz.de/10014458472
Saved in:
8
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
9
The dark side of up-selling promotions : evidence from an analysis of cross-brand purchase behavior
Park, Chang Hee
;
Yoon, Tae Jung
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 647-666
Persistent link: https://www.econbiz.de/10013535719
Saved in:
10
Price promotions and "freemium" app monetization
Runge, Julian
;
Levav, Jonathan
;
Nair, Harikesh
- In:
Quantitative marketing and economics : QME
20
(
2022
)
2
,
pp. 101-139
Persistent link: https://www.econbiz.de/10013455903
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