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isPartOf:"MNCs in India : issues and challenges"
type_genre:"Case study"
~subject:"Competitive strategy"
~subject:"Marketing management"
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MNCs in India : issues and challenges
Case studies on MNCs in India
6
Strategic marketing cases in emerging markets
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Business analytics and cyber security management in organizations
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Cases on branding strategies and product development : successes and pitfalls
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Innovations in services marketing and management : strategies for emerging economies
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International journal of automotive technology and management : IJATM
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Can Karwal pull this off?
Dubey, Rajeev
;
Vaish, Nandini
- In:
MNCs in India : issues and challenges
,
(pp. 80-93)
.
2006
Persistent link: https://www.econbiz.de/10003733188
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2
Samsung India shining
Kaul, Suneeta
- In:
MNCs in India : issues and challenges
,
(pp. 94-101)
.
2006
Persistent link: https://www.econbiz.de/10003733191
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3
Realizing potential
Kanavi, Shivanand
- In:
MNCs in India : issues and challenges
,
(pp. 102-115)
.
2006
Persistent link: https://www.econbiz.de/10003733192
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4
Coca-Cola India in 2004 marketing strategy
In:
MNCs in India : issues and challenges
,
(pp. 116-143)
.
2006
Persistent link: https://www.econbiz.de/10003733194
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5
Suzuki in India
In:
MNCs in India : issues and challenges
,
(pp. 144-169)
.
2006
Persistent link: https://www.econbiz.de/10003733200
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6
Nokia in India
In:
MNCs in India : issues and challenges
,
(pp. 206-215)
.
2006
Persistent link: https://www.econbiz.de/10003733203
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