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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of media economics"
~subject:"Fernsehwerbung"
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Fernsehwerbung
Television advertising
30
Advertising effects
9
Consumer behaviour
9
Konsumentenverhalten
9
Werbewirkung
9
Theorie
8
Theory
8
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1955-2003
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30
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Kind, Hans Jarle
2
Abe, Makoto
1
Abhishek
1
Aitken, Robert
1
Andronikidis, Andreas I.
1
Arrazola Vacas, María
1
Baisya, Rajat K.
1
Ban, Masataka
1
Basuroy, Suman
1
Bel, Germà
1
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1
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1
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1
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1
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1
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1
Einstein, Mara
1
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1
Gabszewicz, Jean Jaskold
1
Gretz, Richard T.
1
Hansen, Bodil O.
1
Hevia Payá, José de
1
Häckner, Jonas
1
Keiding, Hans
1
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1
Kim, Eun-mee
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1
McDowell, Walter
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Möller, Jana
1
Nebenzahl, Israel D.
1
Neijens, Peter C.
1
Nilssen, Tore
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Marketing intelligence & planning
Marketing letters : a journal of research in marketing
Psychology & marketing
The journal of media economics
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
4
Journal of media business studies
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
International journal of industrial organization
3
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ECONIS (ZBW)
30
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1
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Saved in:
2
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
3
The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
Saved in:
4
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
5
Advertising content and television advertising avoidance
Wilbur, Kenneth C.
- In:
The journal of media economics
29
(
2016
)
2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011742231
Saved in:
6
Which new forms of television advertising are most strongly recalled? : a quantitative analysis
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
The journal of media economics
29
(
2016
)
4
,
pp. 153-166
Persistent link: https://www.econbiz.de/10011742239
Saved in:
7
Age-related differences in emotion regulation within the context of sad and happy TV programs
Droulers, Olivier
;
Lacoste-Badie, Sophie
;
Malek, Faten
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 795-807
Persistent link: https://www.econbiz.de/10011307827
Saved in:
8
Equilibria in a random viewer model of television broadcasting
Hansen, Bodil O.
;
Keiding, Hans
- In:
The journal of media economics
27
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010356834
Saved in:
9
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
10
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
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