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isPartOf:"Marketing intelligence & planning"
~language:"eng"
~subject:"Strategic management"
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Strategic management
Marketing management
88
Marketingmanagement
88
Consumer behaviour
17
Konsumentenverhalten
17
Marketing
17
KMU
12
SME
12
Internet marketing
11
Online-Marketing
11
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Unternehmenserfolg
10
Market research
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Marktforschung
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Beziehungsmarketing
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Brand management
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Marketing strategy
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Relationship marketing
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Martins, Tomás Sparano
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Sarmaniotis, Christos
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Schmidt, Marcus
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Marketing intelligence & planning
Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
European journal of marketing : EJM
11
The journal of business & industrial marketing
9
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
SpringerLink / Bücher
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal of business case studies
3
Journal of business-to-business marketing
3
Journal of communication management : an international journal
3
LEA's communication series
3
Management decision : MD
3
Scenarios in marketing : from vision to decision
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ECONIS (ZBW)
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1
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
2
The marketing manager as a jazz musician
Holbrook, Morris B.
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 958-965
Persistent link: https://www.econbiz.de/10011447856
Saved in:
3
Marketing's contribution from the perspective of marketing executives
Tollin, Karin
;
Schmidt, Marcus
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
Saved in:
4
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
5
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 698-727
Persistent link: https://www.econbiz.de/10010226578
Saved in:
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