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isPartOf:"Marketing intelligence & planning"
~subject:"Emerging economies"
~subject:"Unternehmenserfolg"
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Emerging economies
Unternehmenserfolg
Marketing management
88
Marketingmanagement
88
Consumer behaviour
17
Konsumentenverhalten
17
Marketing
17
KMU
12
SME
12
Internet marketing
11
Online-Marketing
11
Firm performance
10
Market research
9
Marktforschung
9
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Marketing strategy
8
Relationship marketing
8
Social Web
7
Social web
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USA
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United States
6
Großbritannien
5
International marketing
5
Internationales Marketing
5
Market segmentation
5
Marktsegmentierung
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New product development
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Strategic management
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Strategisches Management
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United Kingdom
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Brand image
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Business-to-business marketing
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English
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Abu Farha, Allam
1
Agbemabiese, George Cudjoe
1
Al-Kwifi, Osama Sam
1
Anning-Dorson, Thomas
1
Cruz-Ros, Sonia
1
Didonet, Simone Regina
1
Elbanna, Said
1
Fine, Monica B.
1
Finoti, Lucas
1
Gleason, Kimberly
1
González-Cruz, Tomás
1
Gupta, Suraksha
1
Helgesen, Øyvind
1
Korotkov, Nikolay
1
Malhotra, Naresh K.
1
Martins, Tomás Sparano
1
Mensah, Priscilla
1
Merrilees, Bill
1
Meyer, Heather M.
1
Mullen, Michael
1
Nesset, Erik
1
Occhiocupo, Nicoletta
1
Odoom, Raphael
1
Pinho, José Carlos
1
Pérez-Cabañero, Carmen
1
Rodrigues, Ana Paula
1
Simkin, Lyndon
1
Toaldo, Ana Maria
1
Tsiotsou, Rodoula H.
1
Uenishi, Satoko
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Ujah, Nacasius U.
1
Vlachopoulou, Maria
1
Voldsund, Terje
1
Wong, Ho Yin
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Marketing intelligence & planning
Journal of business research : JBR
63
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of strategic marketing
40
International marketing review
22
The journal of business & industrial marketing
20
Cogent business & management
16
Journal of the Academy of Marketing Science
14
International business review : the official journal of the European International Business Academy
13
Journal of international marketing
12
European journal of marketing : EJM
11
International entrepreneurship and management journal
11
Journal of global marketing
11
Springer eBook Collection
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of economic perspectives : IJEP
8
International journal of hospitality management
8
Journal of retailing and consumer services
8
International journal of business and globalisation : IJBG
7
International journal of emerging markets
7
Journal of marketing management : MM
7
Journal of research in marketing and entrepreneurship
7
SpringerLink / Bücher
7
AMS review : official publication of the Academy of Marketing Science
6
Australasian marketing journal
6
International journal of business performance management
6
Journal of business ethics : JOBE
6
Journal of marketing
6
Journal of marketing communications
6
Management decision : MD
6
Palgrave Studies of Marketing in Emerging Economies
6
The marketing review
6
International journal of innovation management
5
International journal of trade and global markets
5
Journal of business strategy
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Management research review
5
Springer eBook Collection / Business and Management
5
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
4
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ECONIS (ZBW)
12
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12
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date (oldest first)
1
Unveiling hidden patterns between managerial assumptions, international market orientation, and performance : an unexplored journey into Japanese SMEs
Abu Farha, Allam
;
Elbanna, Said
;
Al-Kwifi, Osama Sam
; …
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 790-815
Persistent link: https://www.econbiz.de/10015056908
Saved in:
2
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
3
Marketing spending and aftermarket performance of IPO firms
Fine, Monica B.
;
Gleason, Kimberly
;
Mullen, Michael
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 560-576
Persistent link: https://www.econbiz.de/10011723828
Saved in:
4
Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
Saved in:
5
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
6
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
7
Marketing innovation : a resource-based view of international and local firms
Gupta, Suraksha
;
Malhotra, Naresh K.
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
Saved in:
8
Simulated test marketing in emerging markets : the need to re-think
Korotkov, Nikolay
;
Occhiocupo, Nicoletta
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 807-822
Persistent link: https://www.econbiz.de/10010227502
Saved in:
9
The impact of internal and external market orientation on performance in local public organisations
Rodrigues, Ana Paula
;
Pinho, José Carlos
- In:
Marketing intelligence & planning
30
(
2012
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10009570866
Saved in:
10
Do family SME managers value marketing capabilities' contribution to firm performance?
Pérez-Cabañero, Carmen
;
González-Cruz, Tomás
; …
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 116-142
Persistent link: https://www.econbiz.de/10009570970
Saved in:
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