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isPartOf:"Media-Perspektiven"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Fernsehwerbung"
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Fernsehwerbung
Television advertising
9
Advertising effects
5
Werbewirkung
5
Advertising
3
Children
3
Consumer behaviour
3
Jugendliche
3
Kinder
3
Konsumentenverhalten
3
Media usage
3
Mediennutzung
3
Werbung
3
Youth
3
Food
2
Lebensmittel
2
Target group
2
Zielgruppe
2
Bibliometrics
1
Bibliometrie
1
Body weight
1
China
1
Cigarette
1
Consumer socialization
1
Deutschland
1
Eating habit
1
Electronic cigarettes
1
Ernährungsverhalten
1
Familiensoziologie
1
Food advertising
1
Germany
1
Gesundheit
1
Gesundheitsvorsorge
1
Großbritannien
1
Health
1
Home video product
1
Internet
1
Internet marketing
1
Italien
1
Italy
1
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Article
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9
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English
6
German
3
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Altintas, M. Hakan
1
Bertolotti, Mauro
1
Cai, Xiao
1
Cappelli, Christopher
1
Chan, Kara
1
Gleich, Uli
1
Hofsümmer, Karl-Heinz
1
Miller, Stephen
1
Newman, Nicki
1
Oates, Caroline J.
1
Ozdogan, F. Bahar
1
Pike, James Russell
1
Puggelli, Francesca Romana
1
Ridder, Christa-Maria
1
Shin, Wonsun
1
Stacy, Alan W.
1
Stipp, Horst
1
Tan, Nasya
1
Xie, Bin
1
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Media-Perspektiven
Young consumers : insight and ideas for responsible marketers
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
NBER Working Paper
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
International journal of industrial organization
3
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Using marketing frameworks to predict the effects of e-cigarette commercials on youth
Pike, James Russell
;
Miller, Stephen
;
Cappelli, Christopher
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10014302255
Saved in:
2
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
3
Healthy and unhealthy food in Italian television ads for adults and children
Puggelli, Francesca Romana
;
Bertolotti, Mauro
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
1
,
pp. 58-67
Persistent link: https://www.econbiz.de/10010386448
Saved in:
4
Food on young children's television in the UK
Oates, Caroline J.
;
Newman, Nicki
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 160-169
Persistent link: https://www.econbiz.de/10008667655
Saved in:
5
Parent-adolescent interaction and the family's effect on adolescent TV skepticism : an empirical analysis with Turkish consumers
Ozdogan, F. Bahar
;
Altintas, M. Hakan
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003972207
Saved in:
6
Influence of television advertising on adolescents in China : an urban-rural comparison
Chan, Kara
;
Cai, Xiao
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10003860012
Saved in:
7
Werbung und Festplattenrecorder : kann Werbung auch im Schnelldurchlauf wirken?
Stipp, Horst
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 299-306
Persistent link: https://www.econbiz.de/10003731130
Saved in:
8
Wert und Relevanz der Werbung im öffentlich-rechtlichen Rundfunk : Anmerkungen zu einer aktuellen Debatte
Ridder, Christa-Maria
;
Hofsümmer, Karl-Heinz
- In:
Media-Perspektiven
(
2008
)
2
,
pp. 50-57
Persistent link: https://www.econbiz.de/10003650337
Saved in:
9
Aktuelle Ergebnisse der Werbewirkungsforschung
Gleich, Uli
- In:
Media-Perspektiven
(
2007
)
12
,
pp. 642-648
Persistent link: https://www.econbiz.de/10003611517
Saved in:
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