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~isPartOf:"Human resource management"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Personalwerbung"
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HR marketing
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Human resource management
Journal of business research : JBR
SpringerLink / Bücher
44
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
29
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17
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Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
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War for Talents : Erfolgsfaktoren im Kampf um die Besten
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essentials
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European journal of marketing : EJM
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9
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Employer branding for competitive advantage : models and implementation strategies
7
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Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
7
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7
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7
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6
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6
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6
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Personalführung : das DGFP Magazin für das Personalmanagement
6
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Innovations and challenges in human resource management for HR4.0
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International journal of hospitality management
5
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Rekrutierung in einer zukunftsorientierten Arbeitswelt : HR-Aufgaben optimal vernetzen
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ECONIS (ZBW)
30
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1
Incongruous employer brand signals and organizational attractiveness : evidence from multinational companies in China
Wang, Lan
;
Han, Jian
;
Ramasamy, Bala
;
Peng, Siqing
- In:
Human resource management
61
(
2022
)
5
,
pp. 563-584
Persistent link: https://www.econbiz.de/10013468292
Saved in:
2
Beyond employer brand content : the role of employer brand process attributes in understanding employees' reactions toward their employer
Kanwal, Hira
;
Van Hoye, Greet
- In:
Human resource management
63
(
2024
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10014481378
Saved in:
3
Employee perceptions of employers' creativity and innovation : implications for employer attractiveness and branding in tourism and hospitality
Styvén, Maria
;
Näppä, Anna
;
Mariani, Marcello M.
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 290-298
Persistent link: https://www.econbiz.de/10013167974
Saved in:
4
Brand orientation, employer branding and internal branding : do they effect on recruitment during the COVID-19 pandemic?
Kucherov, Dmitry G.
;
Tsybova, Victoria S.
;
Lisovskaia, …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 126-137
Persistent link: https://www.econbiz.de/10013459158
Saved in:
5
Special issue: employer branding and talent acquisition
Yu, Kang Yang Trevor
(
ed.
);
Dineen, Brian R.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013468266
Saved in:
6
Winning applicants and influencing job seekers : an introduction to the special issue on employer branding and talent acquisition
Yu, Kang Yang Trevor
;
Dineen, Brian R.
;
Allen, David G.
; …
- In:
Human resource management
61
(
2022
)
5
,
pp. 515-524
Persistent link: https://www.econbiz.de/10013468283
Saved in:
7
Employer image within and across industries : moving beyond assessing points-of-relevance to identifying points-of-difference
Van Hoye, Greet
;
Lievens, Filip
;
Weijters, Bert
; …
- In:
Human resource management
61
(
2022
)
5
,
pp. 525-541
Persistent link: https://www.econbiz.de/10013468285
Saved in:
8
Recruitment brand equity for unknown employers : examining the effects of recruitment message claim verifiability and credibility on job pursuit intentions
Collins, Christopher J.
;
Martinez-Moreno, Julian E.
- In:
Human resource management
61
(
2022
)
5
,
pp. 585-597
Persistent link: https://www.econbiz.de/10013468296
Saved in:
9
Investigating electronic word-of-mouth on social media : an eye-tracking approach
Yu, Kang Yang Trevor
;
Goh, Kim Huat
;
Kawasaki, Shota
- In:
Human resource management
61
(
2022
)
5
,
pp. 599-616
Persistent link: https://www.econbiz.de/10013468302
Saved in:
10
Employer brand equity effects on employees well-being and loyalty
Benraïss-Noailles, Laïla
;
Viot, Catherine
- In:
Journal of business research : JBR
126
(
2021
),
pp. 605-613
Persistent link: https://www.econbiz.de/10012494326
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