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isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
~subject:"Industrie"
~type:"article"
~type_genre:"Fallstudie"
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The journal of business & industrial marketing
Marketing von Solutions : innovative Ansätze und Best Practices
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"Ambidextrie" : der unternehmerische Drahtseilakt zwischen Ressourcenexploration und -exploitation
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Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
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European journal of marketing : EJM
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International journal of Chinese culture and management : IJCCM
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Perspectives on headquarters-subsidiary relationships in the contemporary MNC
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Customer needing : a challenge for the seller offering
Strandvik, Tore
;
Holmlund, Maria
;
Edvardsson, Bo
- In:
The journal of business & industrial marketing
27
(
2012
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10009511737
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Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
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