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~isPartOf:"ERIM Ph. D. series research in management / Erasmus Institute of Management"
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The implications of advertising personalization for firms, consumers, and ad platforms
Frick, Thomas Walter
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2018
Persistent link: https://www.econbiz.de/10012111629
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Influencers : the role of social influence in marketing
Du Plessis, Christilene
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2017
Persistent link: https://www.econbiz.de/10011859770
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Crowdsourcing for Innovation : unpacking motivational, knowledge and relational mechanisms of innovative behavior in crowdsourcing platforms
Acar, Oguz Ali
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2014
Persistent link: https://www.econbiz.de/10010443077
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