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language:"eng"
~isPartOf:"Journal of Islamic marketing : JIMA"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in marketing and entrepreneurship"
~subject:"Marketing management"
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Marketing management
Marketing
209
Marketingmanagement
81
Consumer behaviour
51
Konsumentenverhalten
51
Islamic
34
Islamisch
34
Islam
33
Islamic countries
31
Islamische Staaten
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Islamic marketing
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Unternehmensgründung
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Islamisches Finanzsystem
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Marketing theory
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Bibliometrie
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Alqahtani, Nasser
2
Ko, Eunju
2
Lim, Weng Marc
2
Madhavaram, Sreedhar
2
Sharma, Piyush
2
Uslay, Can
2
Abd Hair Awang
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Abdullah, K.
1
Acheampong, George
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Adom, Kwame
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Al-Nashmi, Murad Mohammed
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Ansari, Rizwana
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Assaf, A. Georges
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Azima Abd Manaf
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Ben-Jebara, Marouen
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Journal of Islamic marketing : JIMA
Journal of business research : JBR
Journal of research in marketing and entrepreneurship
Industrial marketing management : the international journal for industrial and high-tech firms
51
SpringerLink / Bücher
25
European journal of marketing : EJM
22
Journal of strategic marketing
22
Journal of marketing management : MM
21
Journal of marketing
18
Journal of business-to-business marketing
17
Marketing intelligence & planning
17
The journal of business & industrial marketing
16
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of the Academy of Marketing Science
13
Business horizons
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
Springer eBook Collection
12
Journal of macromarketing
11
Journal of marketing communications
11
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
OECD Health Statistics
9
Cogent business & management
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Springer eBook Collection / Business and Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
International journal of wine business research : IJWBR
7
Journal of business ethics : JOBE
7
Series / American Marketing Association
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
EBSCOhost eBook Collection
6
European Journal of Marketing
6
International journal of business and globalisation : IJBG
6
Journal of business strategy
6
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ECONIS (ZBW)
81
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1
Marketing first? : the role of marketing capability in SME growth
Joensuu-Salo, Sanna
;
Viljamaa, Anmari
;
Kangas, Emilia
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 185-202
Persistent link: https://www.econbiz.de/10014295532
Saved in:
2
Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
Saved in:
3
Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
Saved in:
4
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
5
A bibliometric analysis and text mining of the entrepreneurial marketing domain : emerging trends and future research directions
Amjad, Tayyab
;
Dent, Michael M.
;
Mansor, Nur Naha Abu
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 393-409
Persistent link: https://www.econbiz.de/10014506453
Saved in:
6
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
7
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
8
Understanding relationship marketing strategy in Ghana's informal economy : a case of micro, small and medium enterprises
Adom, Kwame
;
Tettey, Louis Numelio
;
Acheampong, George
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014295536
Saved in:
9
Ties that bind : leveraging horizontal and vertical ties within an entrepreneurial community in cross-promotional social media marketing
Kennedy, Elena Dowin
;
Horky, Alisha Blakeney
;
Kaufmann, …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 310-327
Persistent link: https://www.econbiz.de/10014295547
Saved in:
10
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
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