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language:"eng"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Advertising effects"
~subject:"OTC pharmaceuticals"
~subject:"Social Web"
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Journal of advertising : official publication of the American Academy of Advertising
Health marketing quarterly
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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Frontiers of business research in China : selected publications from Chinese universities
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Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
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