//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~isPartOf:"Springer eBook Collection / Business and Management"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of business & industrial marketing"
~language:"rus"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing
173
Marketingmanagement
42
Marketing management
41
Marketingtheorie
37
Marketing theory
36
Wirtschaftswissenschaften
24
Welt
17
World
17
Beziehungsmarketing
13
Relationship marketing
13
B-to-B-Marketing
11
Business-to-business marketing
11
Strategisches Management
11
Innovation
10
Marktforschung
9
Brand management
8
Consumer behaviour
8
Innovationsmanagement
8
Konsumentenverhalten
8
Lieferantenmanagement
8
Markenführung
8
Produktentwicklung
8
Supplier relationship management
8
USA
8
Verbraucherverhalten
8
Electronic Commerce
7
Firm performance
7
Führungstheorie
7
Management
7
Market research
7
Theorie
7
Tourismus
7
United States
7
Unternehmenserfolg
7
Deutschland
6
Emerging economies
6
Industrial marketing
6
Innovation management
6
Nachhaltigkeit
6
Schwellenländer
6
more ...
less ...
Online availability
All
Undetermined
162
Type of publication
All
Book / Working Paper
140
Article
35
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Aufsatzsammlung
12
Konferenzschrift
7
Collection of articles of several authors
2
Conference proceedings
2
Hochschulschrift
2
Sammelwerk
2
Bibliografie
1
Einführung
1
Lehrbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
Russian
German
256
Author
All
Spotts, Harlan E.
6
Roy, Sanjit Kumar
4
King, Robert L.
3
Robinson, Leroy
3
Wilson, Elizabeth J.
3
Adhikari, Atanu
2
Bahn, Kenneth D.
2
Bellur, Venkatakrishna V.
2
Betts-Outland, Harriette
2
Bilgin, Mehmet Huseyin
2
Danis, Hakan
2
Hawes, Jon M.
2
Herstatt, Cornelius
2
Kavoura, Androniki
2
Kohlbacher, Florian
2
Krey, Nina
2
Kubacki, Krzysztof
2
Malhotra, Naresh K.
2
McDonald, Malcolm
2
Merigo, Jose Maria
2
Mutum, Dilip S.
2
Pauwels, Koen H.
2
Ritala, Paavo
2
Rossi, Patricia
2
Sakas, Damianos P.
2
Sharma, Dheeraj
2
Tomaras, Petros
2
Wierenga, Berend
2
Wieringa, Jaap E.
2
Aflalo, Jonathan
1
Akgün, Ali E.
1
AlGhaswyneh, Odai Falah Mohammad
1
Arzubiaga, Unai
1
Asare, Anthony K.
1
Atwal, Glyn
1
Babar, Zaheer-Ud-Din
1
Backhaus, Klaus
1
Ballantyne, David
1
Bauer, András
1
Bickhoff, Nils
1
more ...
less ...
Institution
All
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer International Publishing
1
Published in...
All
Springer eBook Collection / Business and Management
SpringerLink / Bücher
The journal of business & industrial marketing
European Journal of Marketing
463
Marketing Intelligence & Planning
199
Journal of business research : JBR
163
Industrial marketing management : the international journal for industrial and high-tech firms
111
Journal of Consumer Marketing
110
European journal of marketing : EJM
80
International Journal of Bank Marketing
79
Journal of marketing education : JME
78
Journal of marketing management : MM
74
International Marketing Review
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Young Consumers
64
Journal of marketing
63
Marketing theory
63
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
56
Strategic Direction
54
Journal of historical research in marketing
52
Journal of macromarketing
51
Marketing intelligence & planning
51
European Business Review
50
Springer eBook Collection
48
Management Decision
47
International Journal of Retail & Distribution Management
46
Journal of Historical Research in Marketing
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of business-to-business marketing
44
Staff Paper
44
Journal of strategic marketing
40
Journal of Research in Marketing and Entrepreneurship
38
International Journal of Contemporary Hospitality Management
36
Journal of business ethics : JOBE
36
Journal of research in marketing and entrepreneurship : JRME
36
Qualitative Market Research: An International Journal
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
more ...
less ...
Source
All
ECONIS (ZBW)
175
Showing
1
-
10
of
175
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reconceptualizing marketing : an assessment of the marketing system in an emerging economy
Fowler, Jie Gao
;
Watson, Amy
;
Sen, Sandipan
;
Sinha, …
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10014472701
Saved in:
2
Why cannot we all just get along? : resolving customer-focused team interface conflicts in a B2B firm leveraging AHP-based multi-criteria decision-making
Enyinda, Chris I.
;
Blankson, Charles
;
Cao, Guangming
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 568-592
Persistent link: https://www.econbiz.de/10013539333
Saved in:
3
Marketing in the livestock sector and its impact on food security in Saudi Arabia
AlGhaswyneh, Odai Falah Mohammad
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1191-1202
Persistent link: https://www.econbiz.de/10014276759
Saved in:
4
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
5
Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern
Sun, Hongxia
;
Zhong, Yang
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014227514
Saved in:
6
Implementation of new segments in small- and medium-sized enterprises (SMEs)
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 930-942
Persistent link: https://www.econbiz.de/10014227517
Saved in:
7
Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.
;
Polat, Volkan
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
Saved in:
8
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
9
A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing : servitization, sustainability and customer empowerment
Chaney, Damien
;
Gardan, Julien
;
Freyman, Julien de
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 91-102
Persistent link: https://www.econbiz.de/10012797113
Saved in:
10
Putting marketing knowledge to use : marketing-specific relational capital and product/service innovation performance
Peñalba-Aguirrezabalaga, Carmela
;
Ritala, Paavo
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 209-224
Persistent link: https://www.econbiz.de/10012797131
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->