//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~language:"deu"
~subject:"Innovation"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Innovation
Marketing
1,805
Theorie
295
Theory
295
Deutschland
215
Germany
213
Marketingmanagement
181
Marketing management
180
Consumer behaviour
162
Konsumentenverhalten
162
USA
131
United States
131
Beziehungsmarketing
102
Relationship marketing
102
Brand management
74
Markenführung
74
Marketingtheorie
66
Marketing theory
65
Vertrieb
65
Physical distribution
64
KMU
56
SME
56
Market research
54
Marktforschung
54
Strategisches Management
54
Social Web
52
Social web
52
Business start-up
51
Nachhaltigkeit
51
Sustainability
51
Unternehmensgründung
51
Strategic management
50
Internet marketing
46
Online-Marketing
46
Unternehmensethik
45
Target group
44
Zielgruppe
44
Business ethics
43
Digitalisierung
43
Public relations
42
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
47
Type of publication (narrower categories)
All
Aufsatz im Buch
Handbuch
Article in journal
224
Aufsatz in Zeitschrift
224
Book section
47
Collection of articles of several authors
46
Sammelwerk
46
Aufsatzsammlung
42
Hochschulschrift
34
Graue Literatur
33
Non-commercial literature
33
research-article
33
Working Paper
22
Thesis
21
Arbeitspapier
20
Konferenzschrift
18
Conference proceedings
9
Case study
8
Fallstudie
8
Dissertation u.a. Prüfungsschriften
7
Lehrbuch
7
case-report
7
review-article
7
viewpoint
7
Bibliografie enthalten
6
Bibliography included
6
Textbook
4
review
4
Collection of articles written by one author
3
Fallstudiensammlung
3
Sammlung
3
Amtsdruckschrift
2
Conference paper
2
Government document
2
Konferenzbeitrag
2
technical-paper
2
Bibliographie
1
Festschrift
1
Guidebook
1
Mikroform
1
Ratgeber
1
more ...
less ...
Language
All
English
German
Author
All
Schögel, Marcus
3
Belz, Christian
2
Kohlbacher, Florian
2
Kollmann, Tobias
2
Kuckertz, Andreas
2
Prabhu, Jaideep
2
Aceto, Kelly
1
Agrawal, Vishal
1
Ahmadi, Iman
1
Andrews, Tim G.
1
Bechter, Clemens
1
Beinert, Markus
1
Borahima, Bahrun
1
Borges, Ana Pinto
1
Büchler, Jan-Philipp
1
Castilho, Daniela
1
Chayet, Sergio
1
Dalakishvili, Rusudan
1
Deinoff, Martin
1
Develi, Evrim İldem
1
Dummer, Rita
1
Faix, Axel
1
Fisk, Peter
1
Gabriel, Lorenz
1
Gallardo, Tristan Isaiah
1
Garce, Julius Ceazar
1
Goldman, Dana P.
1
Grant, Ken
1
Gutknecht, Jörg
1
Hadiwidjojo, Djumilah
1
Hari, Jürg
1
Hopp, Wallace J.
1
Jain, Subhash C.
1
Jensen, Anne Flemmert
1
Jenssen, Svenn A.
1
Jones, Richard
1
Kleinaltenkamp, Michael
1
Krajger, Ines
1
Lacson, Xander
1
Lakdawalla, Darius
1
more ...
less ...
Published in...
All
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
4
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
3
Frontrunners or copycats?
2
Marktorientierte Problemlösungen im Innovationsmarketing : Festschrift für Michael P. Zerres
2
The Oxford handbook of innovation management
2
Closed-loop supply chains : new developments to improve the sustainability of business practices
1
Contemporary trends in innovative marketing strategies
1
Creative marketing for new product and new business development
1
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
1
Disciplinary perspectives on innovation
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Environmental, social, and governance perspectives on economic development in Asia ; part B
1
Fashion branding and communication : core strategies of European luxury brands
1
Handbook of health economics ; Volume two
1
Handbook of quantitative supply chain analysis : modeling in the e-business era
1
Innovationserfolg : Management und Ressourcen systematisch gestalten
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
Marketing in a digital world
1
Marketing strategy organization and implementation
1
Marketing und Innovation in disruptiven Zeiten
1
Marketinginnovationen erfolgreich gestalten
1
Markt und Innovation
1
Multichannel marketing ecosystems : [creating connected customer experiences]
1
New horizons in management, leadership and sustainability : innovative case studies and solutions for emerging economies
1
New technology-based firms in the new millennium ; Vol. 8
1
Organizational capital : modelling, measuring and contextualising
1
Pricing and competition in markets : analytical and empirical view
1
Quality innovation : knowledge, theory, and practices
1
Research at the marketing-entrepreneurship interface
1
Restoring America's global competitiveness through innovation
1
Selected Papers from the 10th International Conference on E-Business and Applications 2024
1
Strategic market creation : a new perspective on marketing and innovation management
1
Sustainable marketing, branding, and reputation management : strategies for a greener future
1
The brand challenge : adapting branding to sectorial imperatives
1
The changing face of management in Thailand
1
The economics of creativity : ideas, firms and markets
1
Towards organizational knowledge : the pioneering work of Ikujiro Nonaka
1
Turkey's economy from different perspectives after 1980 : the past, present and the future
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
more ...
less ...
Source
All
ECONIS (ZBW)
47
Showing
1
-
10
of
47
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Harnessing data analytics and marketing intelligence for sustainable marketing innovation
Tchanturia, Nino
;
Dalakishvili, Rusudan
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 71-90)
.
2024
Persistent link: https://www.econbiz.de/10014519830
Saved in:
2
Market clouds : innovating traditional wet market systems through digital ordering solutions
Rey, William P.
;
Lacson, Xander
;
Gallardo, Tristan Isaiah
; …
- In:
Selected Papers from the 10th International Conference …
,
(pp. 29-43)
.
2024
Persistent link: https://www.econbiz.de/10015063623
Saved in:
3
Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
Saved in:
4
Marketing und Innovation in disruptiven Zeiten : eine Einführung und eine Einordnung der Beiträge dieses Buches
Kleinaltenkamp, Michael
;
Gabriel, Lorenz
;
Morgen, Julian
; …
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 1-29)
.
2023
Persistent link: https://www.econbiz.de/10013555040
Saved in:
5
Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
Saved in:
6
Role of innovative marketing strategy for success of micro, small, and medium enterprises (MSMES)
Sathana, V.
;
Velnampy, T.
;
Rajumesh, S.
- In:
New horizons in management, leadership and …
,
(pp. 57-79)
.
2021
Persistent link: https://www.econbiz.de/10012582305
Saved in:
7
Implementation of marketing innovation at PT. Pegadaian in the revolutionary 4.0
Sugiat, M.A.
;
Sudiana, K.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 168-171)
.
2020
Persistent link: https://www.econbiz.de/10012226341
Saved in:
8
Innovation and technology from marketing perspective (from the 1980s to 2000s) with a case study on Turkish women entrepreneurs on agricultural cooperatives
Develi, Evrim İldem
- In:
Turkey's economy from different perspectives after 1980 …
,
(pp. 121-147)
.
2020
Persistent link: https://www.econbiz.de/10012311085
Saved in:
9
Big and lean is beautiful : a conceptual framework for data-based learning in marketing management
Soyer, Emre
;
Pauwels, Koen
;
Seggie, Steven H.
- In:
Marketing in a digital world
,
(pp. 63-83)
.
2019
Persistent link: https://www.econbiz.de/10012123418
Saved in:
10
A marketing perspective on innovation
Mohr, Jakki
- In:
Disciplinary perspectives on innovation
,
(pp. 123-148)
.
2019
Persistent link: https://www.econbiz.de/10012157565
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->