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language:"eng"
~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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Advertising effects
Direct marketing
497
Direktmarketing
497
Consumer behaviour
134
Konsumentenverhalten
134
Arzneimittel
110
Pharmaceuticals
110
Werbewirkung
103
Advertising
95
Werbung
95
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80
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80
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58
Pharmaindustrie
58
Beziehungsmarketing
55
Relationship marketing
55
Internet marketing
46
Online-Marketing
46
Marketing management
45
Marketingmanagement
45
Theorie
38
Theory
38
Distribution channel
34
Vertriebsweg
34
direct marketing
26
Direct-to-consumer advertising
22
E-commerce
21
Electronic Commerce
21
Online retailing
18
Online-Handel
18
Einzelhandel
17
Großbritannien
17
Retail trade
17
Sales promotion
16
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16
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16
Verkaufsförderung
16
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16
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15
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Aufsatz in Zeitschrift
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Aikin, Kathryn J.
4
Huh, Jisu
4
Mukherjee, Avinandan
4
Park, Jin Seong
4
Sullivan, Helen W.
4
Betts, Kevin R.
3
Fogel, Joshua
3
Ball, Jennifer Gerard
2
Bhutada, Nilesh
2
Boudewyns, Vanessa
2
Eastin, Matthew S.
2
Ju, Ilwoo
2
Lee-Wingate, Sooyeon Nikki
2
Limbu, Yam B.
2
Perri, Matthew
2
Rollins, Brent L.
2
Williams, Pamela A.
2
Willis, Erin
2
Xie, Ying
2
Abdul Jumaat bin Mahajar
1
Ahn, Ho-Young Anthony
1
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1
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1
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1
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1
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1
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1
Berger, Bruce K.
1
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1
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1
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1
Branca Esteves, Rosa
1
Bright, Laura F.
1
Brinson, Nancy H.
1
Broekemier, Gregory M.
1
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1
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Health marketing quarterly
19
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Journal of advertising research
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Electronic commerce research and applications
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Applied economics
1
Cogent business & management
1
Frontiers of business research in China : selected publications from Chinese universities
1
Information economics and policy : IEP
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of information systems and change management : IJISCM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Problems and perspectives in management : PPM ; international research journal
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ECONIS (ZBW)
103
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21
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
- In:
Information economics and policy : IEP
46
(
2019
),
pp. 1-22
Persistent link: https://www.econbiz.de/10012301759
Saved in:
22
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
23
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
24
Do coverage mandates affect direct-to-consumer advertising for pharmaceuticals? : evidence from parity laws
Nathenson, Robert
;
Richards, Michael R.
- In:
International journal of health economics and management
18
(
2018
)
3
,
pp. 321-336
Persistent link: https://www.econbiz.de/10012025924
Saved in:
25
Social relationships and social anxiety appeals in direct-to-consumer advertising
Good, Megan C.
;
Huhmann, Bruce A.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 393-411
Persistent link: https://www.econbiz.de/10011880781
Saved in:
26
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
27
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
28
Advertising to the end consumers by pharmaceutical companies : blessing or curse?
Goldberg, Scott
-
2013
Persistent link: https://www.econbiz.de/10011293891
Saved in:
29
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
30
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
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