//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~subject:"Marketing management"
~subject:"Marketingmanagement"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketingmanagement
Marketing
651
Consumer behaviour
91
Konsumentenverhalten
91
Welt
86
World
86
Marketingtheorie
73
Marketing theory
71
USA
67
United States
66
Theorie
63
Theory
63
Management
49
Marktforschung
48
Market research
47
Deutschland
35
Germany
34
Beziehungsmarketing
33
Brand management
33
Innovation
33
Markenführung
33
Relationship marketing
33
Verbraucherverhalten
32
India
30
Indien
30
Strategisches Management
30
Werbung
27
Advertising
21
Internationales Marketing
21
Electronic Commerce
20
Entrepreneurship
20
Strategic management
20
Tourismus
20
International marketing
19
Entrepreneurship approach
18
Innovationsmanagement
18
Tourismusmarketing
18
Corporate Social Responsibility
17
Corporate social responsibility
17
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Book / Working Paper
110
Article
2
Type of publication (narrower categories)
All
Sammelwerk
Article in journal
1,039
Aufsatz in Zeitschrift
1,039
Lehrbuch
199
Textbook
187
Aufsatz im Buch
117
Book section
117
Collection of articles of several authors
112
Aufsatzsammlung
97
Case study
53
Fallstudie
53
Konferenzschrift
49
Glossar enthalten
48
Glossary included
48
Graue Literatur
38
Non-commercial literature
38
Ratgeber
31
Guidebook
29
Conference proceedings
24
Hochschulschrift
20
Fallstudiensammlung
19
Arbeitspapier
18
Working Paper
18
Bibliografie
16
Bibliographie
14
Einführung
14
Handbook
12
Handbuch
12
Conference paper
11
Konferenzbeitrag
11
Reprint
11
Thesis
10
Wörterbuch
9
research-article
9
Bibliografie enthalten
8
Bibliography included
8
CD-ROM, DVD
6
Nachschlagewerk
5
Reference book
5
Mehrbändiges Werk
4
more ...
less ...
Language
All
English
German
87
Polish
8
Russian
6
Author
All
Wang, Yonggui
3
Ahlert, Dieter
2
Hajli, Nick
2
Harker, Michael
2
Hennig-Thurau, Thorsten
2
Herstatt, Cornelius
2
Kohlbacher, Florian
2
Nwankwo, Sonny
2
Rice, Gillian
2
Sakas, Damianos P.
2
Sandıkçı, Özlem
2
Sheth, Jagdish N.
2
Adhikari, Atanu
1
Agarwal, Manoj Kumar
1
Aho, Seppo
1
Aiyeku, Joseph F.
1
Alemu, Aye Mengistu
1
Anderson, Steven W.
1
Andrews, Tim G.
1
Arnold, Todd J.
1
Arslan, Yusuf
1
Babin, Barry J.
1
Balmer, John M. T.
1
Barrows, Arthur
1
Bauer, András
1
Baumgarth, Carsten
1
Bech-Larsen, Tino
1
Brady, Michael K.
1
Brem, Alexander
1
Brown, Tom
1
Bruhn, Manfred
1
Buber, Renate
1
Buell, Victor P.
1
Bujac, Andreea I.
1
Burger, Philip C.
1
Calder, Bobby J.
1
Chakrabarti, Ronika
1
Chandy, Rajesh K.
1
Chaudhuri, Himadri Roy
1
Chen, Junsong
1
more ...
less ...
Institution
All
American Marketing Association
15
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Harvard Graduate School of Business Administration
2
Academy of Marketing
1
Academy of Marketing Science
1
Athens Institute for Education and Research
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Economic Research Centre
1
Edward Elgar Publishing
1
European Conference of Ministers of Transport
1
IC-SIM <6., 2017, Paphos>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Michigan State University
1
Round Table on Transport Economics <92, 1991, Paris>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Universität St. Gallen / Institut für Marketing
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Winter Marketing Educators' Conference <2015, San Antonio, Tex.>
1
Workshop on Historical Research in Marketing <2, 1985, East Lansing, Mich.>
1
more ...
less ...
Published in...
All
Proceedings series / American Marketing Association
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
SAGE library in marketing
3
European journal of marketing : EJM
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Premier reference source
2
Psychology & marketing
2
AMA educators proceedings
1
AMA proceedings series
1
Advances in management research
1
Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
1
Australasian marketing journal
1
Business / Economics
1
Business/Economics
1
Developments in marketing science: proceedings of the Academy of Marketing Science
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Elsevier handbooks of hospitality management series
1
EuroMed journal of business
1
Food and agricultural marketing series
1
Global business review
1
Green research, developments, and programs
1
Ideas with impact
1
International journal of entrepreneurship and innovation management
1
International journal of wine business research : IJWBR
1
International tourism research and concepts
1
Journal / The Capco Institute : journal of financial transformation
1
Journal of financial services marketing : JFSM
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Lecture notes in economics and mathematical systems : LNEMS
1
Legends in marketing
1
Management dilemmas
1
Management for professionals
1
Marketing theory
1
Review of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
112
Showing
91
-
100
of
112
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
92
Dynamics of marketing in African nations
Nwankwo, Sonny
(
ed.
);
Aiyeku, Joseph F.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10013549503
Saved in:
93
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
94
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
Hennig-Thurau, Thorsten
(
ed.
);
Hansen, Ursula
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001431406
Saved in:
95
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
96
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
Bruhn, Manfred
(
contributor
);
Meffert, Heribert
(
honouree
); …
-
1998
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10000653007
Saved in:
97
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
98
Marketing and service quality in public transport : report of the Ninety-second Round Table on Transport Economics held in Paris on 5th - 6th Decembert 1991
1993
Persistent link: https://www.econbiz.de/10014271779
Saved in:
99
The interface of marketing and strategy
Day, George S.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10012878718
Saved in:
100
The task of marketing management
Lucas, Gysbert Hendrik George
(
contributor
)
-
1989
-
1. soft cover ed
Persistent link: https://www.econbiz.de/10000819295
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->