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language:"hun"
~language:"eng"
~person:"Phau, Ian"
~person:"Rajagopal"
~subject:"Sales promotion"
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Sales promotion
Consumer behaviour
133
Konsumentenverhalten
133
Brand management
41
Markenführung
41
Brand image
36
Markenimage
36
Luxury goods
31
Luxusgüter
31
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27
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27
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22
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22
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17
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10
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9
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8
Product counterfeiting
8
Produktpiraterie
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Werbewirkung
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Verkaufsförderung
7
Youth
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Brand extension
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Fashion
6
Markentransfer
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Marketing management
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Marketingmanagement
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Advertising
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Phau, Ian
Rajagopal
Usman, Osly
11
Kukar-Kinney, Monika
6
Bertini, Marco
5
Chugan, Pawan K.
5
Fam, Kim Shyan
5
Gedenk, Karen
5
Gázquez-Abad, Juan Carlos
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Mehta, Dr. Neha
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Monroe, Kent B.
5
Neslin, Scott A.
5
Xia, Lan
5
Aydinli, Aylin
4
Barnhardt, Sharon
4
Bogomolova, Svetlana
4
Dewani, Prem Prakash
4
Duflo, Esther
4
Kaiser, Harry M.
4
Loginova, Oksana
4
Natter, Martin
4
Pandey, Neeraj
4
Pratiwi, Hana
4
Rosmawati, Pipih
4
Wang, X. Henry
4
Zeng, Chenhang
4
Ailawadi, Kusum L.
3
Aspara, Jaakko
3
Bagchi, Rajesh
3
Banerjee, Abhijit V.
3
Barone, Michael J.
3
Behe, Bridget K.
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Bijmolt, Tammo H. A.
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Breugelmans, Els
3
Das, Gopal
3
Dastidar, Surajit Ghosh
3
Dong, Diansheng
3
González-Benito, Óscar
3
Ieva, Marco
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2007 Business & Economics Society International Conference ; Vol. 2
1
Global business & economics review
1
International journal of business excellence
1
International journal of retail & distribution management
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
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ECONIS (ZBW)
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1
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
2
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
3
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
4
Dynamics of brand G-Force in developing market strategy
Rajagopal
- In:
International journal of business excellence
3
(
2010
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
Saved in:
5
Building shopping arousal through direct marketing in retail environment
Rajagopal
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 445-466
Persistent link: https://www.econbiz.de/10008825723
Saved in:
6
Consumer response to seasonal clearance sales : experimental analysis of consumer personality traits in self-service stores
Rajagopal
- In:
Global business & economics review
10
(
2008
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10003688424
Saved in:
7
Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican retail environment
Rajagopal
;
Rajagopal, Amritanshu
-
2007
Persistent link: https://www.econbiz.de/10003669055
Saved in:
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