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~type_genre:"Fallstudie"
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Building corporate identity, image and reputation in the digital era
7
Case studies on MNCs in India
6
Entrepreneurship marketing : principles and practice of SME marketing
5
European journal of marketing : EJM
5
Harvard business review : HBR
5
Journal of marketing management : MM
5
Market orientation : transforming food and agribusiness around the customer
5
Marketing intelligence & planning
5
Cases on innovations in educational marketing : transnational and technological strategies
4
Journal of marketing communications
4
International journal of technology marketing : IJTMkt
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of targeting, measurement and analysis for marketing
3
The marketing review
3
Always learning
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Cases on branding strategies and product development : successes and pitfalls
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Corporate communications : an international journal
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Handbook of Islamic marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of wine business research : IJWBR
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
MNCs in India : issues and challenges
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Management decision : MD
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Springer eBook Collection
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Strategic market creation : a new perspective on marketing and innovation management
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Strategic marketing cases in emerging markets
2
The journal of business & industrial marketing
2
A Productivity Press book
1
A handbook of corporate governance and social responsibility
1
Advanced digital marketing strategies in a data-driven era
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Brands : interdisciplinary perspectives
1
Breaking new ground in theory and practice
1
Business analytics and cyber security management in organizations
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Business research
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Business strategy series
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Case studies in Asian management
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Case studies in sustainability management
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China's reality and global vision : management research and development in China
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ECONIS (ZBW)
280
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1
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280
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1
Essentials of marketing
Martin, Jane
;
Blythe, Jim
-
2023
-
Eighth edition
Persistent link: https://www.econbiz.de/10013435287
Saved in:
2
Marketing in the metaverse
Sawhney, Mohanbir S.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 261-278)
.
2023
Persistent link: https://www.econbiz.de/10014283180
Saved in:
3
Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
Saved in:
4
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
Saved in:
5
Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Building corporate identity, image and reputation in …
,
(pp. 113-139)
.
2022
Persistent link: https://www.econbiz.de/10012609374
Saved in:
6
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
7
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
8
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
Saved in:
9
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
Saved in:
10
How digitalisation is influencing traditional food restaurants in the management of their marketing strategies
Martínez-Navalón, Juan-Gabriel
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 211-225)
.
2021
Persistent link: https://www.econbiz.de/10012621984
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