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Search: subject_exact:"Marketingkonzeption"
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Marketingmanagement
12,223
Marketing management
12,219
Marketing
2,347
Consumer behaviour
2,204
Konsumentenverhalten
2,204
Relationship marketing
1,488
Beziehungsmarketing
1,487
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1,222
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1,200
Brand management
1,165
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1,165
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1,053
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1,033
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1,010
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1,009
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978
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976
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839
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763
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752
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637
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637
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594
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593
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587
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587
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548
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496
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471
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468
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430
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429
Innovationsmanagement
423
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417
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386
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Kotler, Philip
67
Sheth, Jagdish N.
42
Kumar, V.
37
Keller, Kevin Lane
34
Vrontis, Demetris
29
Kitchen, Philip J.
28
Kerin, Roger A.
27
O'Cass, Aron
24
Piercy, Nigel
23
Melewar, T. C.
22
Varadarajan, Rajan
22
Balmer, John M. T.
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Kaiser, Harry M.
18
McDonald, Malcolm
18
Calantone, Roger J.
17
Homburg, Christian
17
Palmatier, Robert W.
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Pitt, Leyland F.
17
Adeola, Ogechi
16
Cadogan, John W.
16
Di Benedetto, C. Anthony
16
Foroudi, Pantea
16
Gilmore, Audrey
16
Hunt, Shelby D.
16
Jaworski, Bernard J.
16
Lindgreen, Adam
16
Shankar, Venkatesh
16
Singh, Ramendra
16
Yan, Ruiliang
16
Armstrong, Gary
15
Dekimpe, Marnik G.
15
Grönroos, Christian
15
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American Marketing Association
58
European Society for Opinion and Marketing Research
15
OECD
13
IGI Global
12
Chartered Institute of Marketing
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Books on Demand GmbH <Norderstedt>
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
John Wiley and Sons <Hoboken, NJ>
3
RWTH Aachen
3
Springer Fachmedien Wiesbaden
3
USA / General Accounting Office
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
2
Athens Institute for Education and Research
2
Conference Board
2
Econometrisch Instituut <Rotterdam>
2
Ekonomiska forskningsinstitutet <Stockholm>
2
European Advertising Academy
2
FAO / Expanded Technical Assistance Program
2
Icfai University Press <Hyderabad>
2
Institutet för Ekonomisk Forskning <Lund>
2
International Energy Agency
2
Marketing Research Congress <44, 1991, Luxembourg>
2
Springer International Publishing
2
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Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
100
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
SpringerLink / Bücher
54
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of technology marketing : IJTMkt
42
Journal of marketing research : JMR
41
Springer eBook Collection
41
The journal of product & brand management
40
AMS review : official publication of the Academy of Marketing Science
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Harvard business review : HBR
34
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
31
Journal of retailing
31
International journal of internet marketing and advertising : IJIMA
30
Journal of business-to-business marketing
30
Marketing theory
30
European research studies
29
International review on public and non-profit marketing
29
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ECONIS (ZBW)
12,224
USB Cologne (EcoSocSci)
9
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91
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
92
Comparative analysis of the role of strategic orientation, strategic performance metric focus and strategic audacity in driving firm performance : family businesses vs nonfamily bu...
Vlasic, Goran
- In:
Journal of family business management : JFBM
13
(
2023
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10014317219
Saved in:
93
A social capital approach of market orientation in public non-profit organizations : the case of blood transfusion centers in Spain
Déniz-Déniz, María de la Cruz
;
Martín-Santana, Josefa D.
- In:
Journal of philanthropy and marketing
28
(
2023
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318581
Saved in:
94
The impact of interactive marketing on the marketing performance of micro, small, and medium-sized enterprises (MSEs) in the Nyanza region of Kenya
Kaunda, Kenneth D.
;
Thuo, John Kuria
;
Kwendo, Evans
-
2023
Persistent link: https://www.econbiz.de/10014326013
Saved in:
95
Market orientation (once again) : challenges and a suggested solution
Rokkan, Aksel I.
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 71-91
Persistent link: https://www.econbiz.de/10014327817
Saved in:
96
Developing persuasive systems for marketing : the interplay of persuasion techniques, customer traits and persuasive message design
Braca, Annye
;
Dondio, Pierpaolo
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 369-412
Persistent link: https://www.econbiz.de/10014330979
Saved in:
97
Dealing with integrated marketing communications' paradoxes in social ventures
Pimentel, Pedro Chapaval
;
Gomes, Paulo Morilha Lanzarini
; …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 354-390
Persistent link: https://www.econbiz.de/10014333843
Saved in:
98
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
99
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
100
Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana
Chiguvi, Douglas
;
Sepepe, Thuso
-
2023
Persistent link: https://www.econbiz.de/10014285228
Saved in:
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