//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Avis, Mark"
~person:"Back, Ki-Joon"
~person:"Kim, Jinkyung Jenny"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand loyalty
9
Markentreue
9
Beziehungsmarketing
8
Brand management
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenführung
8
Relationship marketing
8
Brand
6
Brand image
6
Markenartikel
6
Markenimage
6
Customer satisfaction
5
Kundenzufriedenheit
5
Hotel industry
4
Hotellerie
4
COVID-19
3
Coronavirus
3
brand loyalty
3
Brand experience
2
Cognition
2
Emotion
2
Gender
2
Geschlecht
2
Kognition
2
Marketing theory
2
Marketingtheorie
2
Robot
2
Roboter
2
Affective attitude
1
Affective engagement
1
Arbeitszufriedenheit
1
Behavioral engagement
1
Brand attachment
1
Brand attitude
1
Brand relationship
1
Brand satisfaction
1
Cognitive attitude
1
Cognitive engagement
1
Confidence
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Avis, Mark
Back, Ki-Joon
Kim, Jinkyung Jenny
Dawes, John
11
Han, Heesup
8
Fetscherin, Marc
6
Ozuem, Wilson
5
Silberhorn, Nadja
5
So, Kevin Kam Fung
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
4
Ederer, Florian
4
Ekinci, Yuksel
4
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Huber, Frank
4
Hwang, Jinsoo
4
Khan, Imran
4
King, Ceridwyn
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Raut, Umesh Ramchandra
4
Rubio Benito, Natalia
4
Thomson, Matthew
4
Ahn, Jiseon
3
Aitken, Murray L.
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Brexendorf, Tim Oliver
3
Bruwer, Johan
3
Chen, Yuxin
3
Cui, Tony Haitao
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fernandes, Teresa
3
Foxall, Gordon R.
3
Guzman, Francisco
3
more ...
less ...
Published in...
All
International journal of hospitality management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Marketing theory
2
International journal of contemporary hospitality management
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
Saved in:
2
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
3
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
4
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
5
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
6
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
7
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
8
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
9
Do brands lack personality?
Romaniuk, Jenni
;
Ehrenberg, Andrew
- In:
Marketing theory
12
(
2012
)
3
,
pp. 333-339
Persistent link: https://www.econbiz.de/10009658891
Saved in:
10
Brand relationship and personality theory : metaphor or consumer perceptual reality?
Avis, Mark
;
Aitken, Robert
;
Ferguson, Shelagh
- In:
Marketing theory
12
(
2012
)
3
,
pp. 311-331
Persistent link: https://www.econbiz.de/10009658901
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->