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person:"Bauer, Hans H."
~person:"Bollinger, Bryan"
~subject:"Schätzung"
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Search: subject_exact:"Virales Marketing"
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Schätzung
Viral marketing
4
Virales Marketing
4
Information behaviour
3
Informationsverhalten
3
Deutschland
2
Estimation
2
Fernsehwerbung
2
Germany
2
Television advertising
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Beziehungsmarketing
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Consumer goods
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Dauerhafte Konsumgüter
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Innovation diffusion
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Innovationsdiffusion
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Internet marketing
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Konsumgüter
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Marketing management
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Marketingmanagement
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Media usage
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Mediennutzung
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Meinung
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Mobile Marketing
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Mobile marketing
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Online-Marketing
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Opinion
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Panel
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Panel study
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Photovoltaics
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Photovoltaik
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Relationship marketing
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Sales promotion
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Social Web
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Social web
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Bauer, Hans H.
Bollinger, Bryan
Lee, Jungmin
6
Luca, Michael
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Jin, Ginger Zhe
5
Dai, Weijia
4
Dai, Daisy
2
Albrecht, Carmen-Maria
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Alves Werb, Gabriela
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Beck, Jonathan
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Gillingham, Kenneth
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Goyal, Tarun
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Haber, Tobias E.
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Jin, Ginger Z.
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Laband, Tom
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Liu, Tzu-Ming
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Ouardi, Yannick
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
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Peer effects in the diffusion of solar photovoltaic panels
Bollinger, Bryan
;
Gillingham, Kenneth
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 900-912
Persistent link: https://www.econbiz.de/10009702525
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2
Virales Marketing : nachfragerseitige Determinanten des Weiterleitens viraler Videoclips im Internet
Bauer, Hans H.
;
Haber, Tobias E.
;
Laband, Tom
; …
-
2007
Persistent link: https://www.econbiz.de/10003520060
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