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person:"Gebauer, Heiko"
~person:"Ahlert, Dieter"
~person:"Classen, Moritz"
~subject:"Beziehungsmarketing"
~subject:"Organisatorischer Wandel"
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Search: subject_exact:"Industriedienstleistungen"
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Beziehungsmarketing
Organisatorischer Wandel
Bundling strategy
49
Leistungsbündel
49
Industrie
15
Manufacturing industries
15
Business services
12
Unternehmensdienstleistung
12
Dienstleistungssektor
11
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11
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8
Capital goods industry
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Organizational change
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Deutschland
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Germany
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Servitization
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B-to-B-Marketing
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Business-to-business marketing
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Dienstleistungsmanagement
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Digitalisierung
5
Digitization
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Service management
5
Strategisches Management
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Dienstleistung
4
Lieferantenmanagement
4
Organisationsstruktur
4
Organizational structure
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Relationship marketing
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Services
4
Strategic management
4
Supplier relationship management
4
Theorie
4
Theory
4
Business network
3
Competitive strategy
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Dienstleistungsmarketing
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Dienstleistungsqualität
3
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Gebauer, Heiko
Ahlert, Dieter
Classen, Moritz
Kohtamäki, Marko
11
Baines, Tim
8
Kowalkowski, Christian
8
Bigdeli, Ali Ziaee
7
Rabetino, Rodrigo
7
Parida, Vinit
5
Raddats, Chris
5
Becker, Jörg
4
Kawohl, Julian
4
Kleinaltenkamp, Michael
4
Lay, Gunter
4
Nippa, Michael
4
Zink, Klaus J.
4
Backhaus, Christof
3
Evanschitzky, Heiner
3
Horváth, Péter
3
Jacob, Frank
3
Kes, Isabelle
3
Knackstedt, Ralf
3
Wienhold, Doreen
3
Woisetschläger, David
3
Baldwin, James
2
Belz, Christian
2
Beverungen, Daniel
2
Bruhn, Manfred
2
Bullinger, Hans-Jörg
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Burton, Jamie
2
Bürkin, Bettina
2
Coreynen, Wim
2
Davies, Philip
2
Edvardsson, Bo
2
Einola, Suvi
2
Fargnoli, Mario
2
Fischer, Thomas
2
Fließ, Sabine
2
Haber, Nicolas
2
Holmlund, Maria
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Transolve - Projektbericht
3
The journal of business & industrial marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service management
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Technological forecasting & social change : an international journal
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Universia business review : UBR
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ECONIS (ZBW)
12
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1
Toward digital service-sales ambidexterity in industrial firms : a microfoundations perspective
Classen, Moritz
-
2022
Persistent link: https://www.econbiz.de/10013348897
Saved in:
2
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
3
Firm boundaries in servitization: Interplay and repositioning practices
Huikkola, Tuomas
;
Rabetino, Rodrigo
;
Kohtamäki, Marko
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012321916
Saved in:
4
The relationship between digitalization and servitization : the role of servitization in capturing the financial potential of digitalization
Kohtamäki, Marko
;
Parida, Vinit
;
Patel, Pankaj
; …
- In:
Technological forecasting & social change : an …
151
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012229719
Saved in:
5
Services in product-oriented companies : past, present, and future
Gebauer, Heiko
;
Joncourt, Simon
;
Saul, Caroline Jennings
- In:
Universia business review : UBR
(
2016
)
49
,
pp. 32-53
Persistent link: https://www.econbiz.de/10011685960
Saved in:
6
ICT as a catalyst for service business orientation
Kowalkowski, Christian
;
Kindström, Daniel
;
Gebauer, Heiko
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 506-513
Persistent link: https://www.econbiz.de/10009790087
Saved in:
7
Solution Selling im B2C-Bereich : ein konzeptioneller Ansatz zur Typologisierung von Solutions
Ahlert, Dieter
;
Kawohl, Julian
;
Kes, Isabelle
; …
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 31-60)
.
2010
Persistent link: https://www.econbiz.de/10008732092
Saved in:
8
Exploring the interrelationship among patterns of service strategy changes and organizational design elements
Gebauer, Heiko
;
Fischer, Thomas
;
Fleisch, Elgar
- In:
Journal of service management
21
(
2010
)
1
,
pp. 103-129
Persistent link: https://www.econbiz.de/10003964402
Saved in:
9
Solution selling für KMUs
Ahlert, Dieter
;
Kawohl, Julian
;
Schulze-Bentrop, Carsten
-
2008
Persistent link: https://www.econbiz.de/10003770374
Saved in:
10
"Transolve" : Transformationsprozesse vom Produzent zum Solution Seller am Beispiel des KMU "Schäper Sportgerätebau GmbH ; mögliche Optionen für KMU
Ahlert, Dieter
;
Hesse, Josef
;
Kruse, Phillipp
;
Kawohl, …
-
2008
Persistent link: https://www.econbiz.de/10003810359
Saved in:
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