//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Griffith, David A."
~person:"Brandt, Corine van den"
~person:"Manrai, Ajay K."
~subject:"Advertising effects"
~subject:"Comparison"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"International advertising"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Comparison
International marketing
36
Internationales Marketing
36
Welt
10
World
10
Consumer behaviour
8
Cultural identity
8
Konsumentenverhalten
8
Kulturelle Identität
8
Globalisierung
7
Globalization
7
Interkulturelles Management
6
Cross-cultural management
5
Advertising
4
Market research
4
Marketing management
4
Marketingmanagement
4
Marktforschung
4
Multinationales Unternehmen
4
Transnational corporation
4
Werbewirkung
4
Werbung
4
International market entry
3
Internationaler Markteintritt
3
Standardisierung
3
Standardization
3
Strategic management
3
Strategisches Management
3
Export
2
Knowledge management
2
National culture
2
Nationalkultur
2
Social values
2
Soziale Werte
2
Vergleich
2
Wissensmanagement
2
Adaptation/standardization
1
Ausländische Tochtergesellschaft
1
Betriebliche Wertschöpfung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Article in journal
2
Aufsatz in Zeitschrift
2
Reprint
1
Language
All
English
6
Author
All
Griffith, David A.
Brandt, Corine van den
Manrai, Ajay K.
Diehl, Sandra
8
Mueller, Barbara
8
Terlutter, Ralf
6
Cleff, Thomas
3
Cote, Joseph A.
3
Fischer, Lena
3
Hornikx, Jos
3
Meurs, Frank van
3
Taylor, Charles Raymond
3
Waller, David S.
3
Walter, Nadine
3
Chang, Chingching
2
Cole, Catherine A.
2
Cui, Geng
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Deshpande, Sameer
2
Erdogan, B. Zafer
2
Ford, John B.
2
Gelbrich, Katja
2
Gäthke, Daniel
2
Hegner, Sabrina
2
Hendriks, Berna
2
Hoffmann, Stefan
2
Lans, Ralf van der
2
Leeflang, Peter
2
Minor, Michael
2
Mooij, Marieke K. de
2
Müller, Stefan
2
Okazaki, Shintaro
2
Purper, Guido
2
Ryans, John K.
2
Sanderse, Wouter
2
Sepúlveda, César
2
Siew Meng Leong
2
Smidts, Ale
2
Steenkamp, Jan-Benedict E. M.
2
more ...
less ...
Published in...
All
Journal of global marketing
2
Handbook of research in international marketing
1
International marketing ; Vol. 2
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
2
Exciting and new perspectives in cross-cultural and cross-national research in marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 55-56
Persistent link: https://www.econbiz.de/10011654051
Saved in:
3
The persuasiveness of cultural value appeals in international advertising
Sanderse, Wouter
;
Hendriks, Berna
;
Brandt, Corine van den
- In:
Kooperation und Effizienz in der …
,
(pp. 233-244)
.
2008
Persistent link: https://www.econbiz.de/10003700691
Saved in:
4
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
5
The persuasiveness of cultural value appeals in international advertising
Sanderse, Wouter
;
Hendriks, Berna
;
Brandt, Corine van den
- In:
Kooperation und Effizienz in der …
,
(pp. 233-244)
.
2006
Persistent link: https://www.econbiz.de/10003323063
Saved in:
6
International advertising research: standardization/ adaptation and the future
Ryans, John K.
;
Griffith, David A.
- In:
Handbook of research in international marketing
,
(pp. 294-309)
.
2003
Persistent link: https://www.econbiz.de/10001803910
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->