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person:"Griffith, David A."
~person:"Jain, Subhash C."
~person:"Meffert, Heribert"
~subject:"Theorie"
~subject:"World"
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Theorie
World
International marketing
52
Internationales Marketing
52
Marketingmanagement
12
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11
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8
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8
International market entry
7
Internationaler Markteintritt
7
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Griffith, David A.
Jain, Subhash C.
Meffert, Heribert
Sander, Matthias
11
Manrai, Ajay K.
9
Czinkota, Michael R.
8
Meissner, Hans Günther
8
Ball, Donald A.
7
Papadopoulos, Nicolas G.
7
Swoboda, Bernhard
7
Usunier, Jean-Claude
7
Zentes, Joachim
7
Backhaus, Klaus
6
Berndt, Ralph
6
Fantapié Altobelli, Claudia
6
Laroche, Michel
6
Minor, Michael
6
Mooij, Marieke K. de
6
Ronkainen, Ilkka A.
6
Samiee, Saeed
6
Büschken, Joachim
5
Cleveland, Mark
5
Geringer, John Michael
5
Hill, Charles W. L.
5
Johansson, Johny K.
5
Kotabe, Masaaki
5
Krafft, Manfred
5
Müller, Stefan
5
Schramm-Klein, Hanna
5
Voeth, Markus
5
Yip, George S.
5
Bolz, Joachim
4
Craig, C. S.
4
Dekimpe, Marnik G.
4
Hewett, Kelly
4
Hünerberg, Reinhard
4
Hüttner, Manfred
4
Keegan, Warren J.
4
Leonidou, Leonidas C.
4
Mayrhofer, Ulrike
4
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4
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Handbook of research in international marketing
1
International marketing ; Vol. 1
1
Journal of marketing
1
Kohlhammer-Edition Marketing
1
The SAGE handbook of international marketing
1
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ECONIS (ZBW)
11
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1
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10
of
11
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date (oldest first)
1
Resource-advantage theory : insights for global marketing strategy research
Griffith, David A.
;
Yeo, ChangSeob
- In:
Handbook of research in international marketing
,
(pp. 158-178)
.
2011
Persistent link: https://www.econbiz.de/10009385444
Saved in:
2
Marketing and the global legal environment
Jain, Subhash C.
;
Bird, Robert
- In:
The SAGE handbook of international marketing
,
(pp. 55-70)
.
2009
Persistent link: https://www.econbiz.de/10003792064
Saved in:
3
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003655495
Saved in:
4
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
5
Internationales Marketing-Management
Meffert, Heribert
;
Bolz, Joachim
-
1997
-
3., überarb. und erg. Aufl
Persistent link: https://www.econbiz.de/10000973779
Saved in:
6
International brand management : Dokumentation des Workshops vom 1. Dezember 1995
Meffert, Heribert
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10013330151
Saved in:
7
Erfolgswirkungen der internationalen Marketingstandardisierung
Meffert, Heribert
-
1995
Persistent link: https://www.econbiz.de/10001327694
Saved in:
8
Erfolgswirkungen der internationalen Marketingstandardisierung
Meffert, Heribert
;
Bolz, Joachim
-
1994
Persistent link: https://www.econbiz.de/10013330135
Saved in:
9
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
Saved in:
10
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
- In:
Journal of marketing
53
(
1989
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10001059731
Saved in:
1
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