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person:"Heidemann, Julia"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Customer value
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Heidemann, Julia
Kumar, V.
21
Ko, Eunju
8
Venkatesan, Rajkumar
8
Verhoef, Peter C.
8
Eggert, Andreas
7
Heinonen, Kristina
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Hollebeek, Linda D.
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Saarijärvi, Hannu
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Keränen, Joona
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Kim, Sang Jin
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Le Nguyen Hau
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Leone, Robert P.
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Payne, Adrian
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Perdue, Richard R.
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Pfeifer, Phillip E.
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Reinartz, Werner J.
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Rintamäki, Timo
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Controlling & management review : Zeitschrift für Controlling & Management
1
Journal of management control : Zeitschrift für Planung & Unternehmenssteuerung
1
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ECONIS (ZBW)
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Customer lifetime value-based sales force control in the financial services industry : an incentive-compatible remuneration model
Heidemann, Julia
;
Kaiser, Marcus
;
Klier, Mathias
; …
- In:
Journal of management control : Zeitschrift für …
23
(
2012
)
1
,
pp. 27-51
Persistent link: https://www.econbiz.de/10009631626
Saved in:
2
Die Ermittlung des Kundenpotenzials im Controlling
Klier, Mathias
;
Heidemann, Julia
;
Günther, Benno
- In:
Controlling & management review : Zeitschrift für …
54
(
2010
)
1
,
pp. 48-54
Persistent link: https://www.econbiz.de/10003934234
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