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person:"Herrmann, Andreas"
~person:"Burmann, Christoph"
~person:"Esch, Franz-Rudolf"
~person:"Varadarajan, Rajan"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing management"
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Marketing management
28
Marketingmanagement
28
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3
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3
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3
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Herrmann, Andreas
Burmann, Christoph
Esch, Franz-Rudolf
Varadarajan, Rajan
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Homburg, Christian
15
Brettel, Malte
14
Hunt, Shelby D.
14
Lindgreen, Adam
14
Thrassou, Alkis
14
Gierl, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Dekimpe, Marnik G.
12
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Sheth, Jagdish N.
12
Singh, Ramendra
12
Blankson, Charles
11
Laukkanen, Tommi
11
Pauwels, Koen
11
Terho, Harri
11
Albers, Sönke
10
Bauer, Hans H.
10
Dibb, Sally
10
Pei, Zhi
10
Verhoef, Peter C.
10
Brooksbank, Roger
9
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9
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Marketing : ZFP ; journal of research and management
4
AMS review : official publication of the Academy of Marketing Science
3
Journal of business economics : JBE
3
Journal of the Academy of Marketing Science
3
Handelsforschung
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
28
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1
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Customer information resources advantage, marketing strategy and business performance : a market resources based view
Varadarajan, Rajan
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 89-97
Persistent link: https://www.econbiz.de/10012289349
Saved in:
3
Customer satisfaction and firm performance : insights from over a quarter century of empirical research
Otto, Ashley S.
;
Szymanski, David M.
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 543-564
Persistent link: https://www.econbiz.de/10012290971
Saved in:
4
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
5
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
6
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
7
Research on market orientation : some lessons shared and issues discussed in a doctoral seminar
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 26-35
Persistent link: https://www.econbiz.de/10011741532
Saved in:
8
Durchs Dickicht der Digitalisierung Marken als Sinnstifter für Kunden
Esch, Franz-Rudolf
- In:
Wirtschaftspolitische Blätter
63
(
2016
)
4
,
pp. 797-812
Persistent link: https://www.econbiz.de/10011631759
Saved in:
9
Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
Saved in:
10
Manager's intentions toward entering into strategic marketing alliances : an empirical investigation
Cavazos, Carmina
;
Varadarajan, Rajan
- In:
Journal of strategic marketing
20
(
2012
)
7
,
pp. 571-588
Persistent link: https://www.econbiz.de/10009687221
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