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person:"Lacity, Mary Cecelia"
type_genre:"Case study"
~person:"Adhikari, Atanu"
~person:"Castaño, Raquel"
~subject:"Business intelligence system"
~subject:"Marketingmanagement"
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Lacity, Mary Cecelia
Adhikari, Atanu
Castaño, Raquel
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Strategic marketing cases in emerging markets
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Information systems and outsourcing : studies in theory and practice
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Market orientation : transforming food and agribusiness around the customer
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Building brands in emerging economies : a consumer-oriented approach
Nunez, Sandra
;
Castaño, Raquel
- In:
Business analytics and cyber security management in …
,
(pp. 183-194)
.
2017
Persistent link: https://www.econbiz.de/10011586342
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2
Tanishq: bringing jewellery to daily life
Adhikari, Atanu
;
Sankaran, Ramesh Kumar
;
Karkhanis, Trupti
- In:
Strategic marketing cases in emerging markets
,
(pp. 11-25)
.
2017
Persistent link: https://www.econbiz.de/10011667535
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3
Revolution ventures - introduction to the service organization and situation description
Roy, Gautam
;
Adhikari, Atanu
- In:
Strategic marketing cases in emerging markets
,
(pp. 107-115)
.
2017
Persistent link: https://www.econbiz.de/10011667545
Saved in:
4
Strategic marketing cases in emerging markets
Adhikari, Atanu
(
ed.
);
Roy, Sanjit
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10014013168
Saved in:
5
Market orientation when customers seem content with the status quo : observations from Indian agri-business and a case study
Raj, S. P.
;
Adhikari, Atanu
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 208-228)
.
2010
Persistent link: https://www.econbiz.de/10010474608
Saved in:
6
Knowledge transfer in offshore outsourcing
Rottman, Joseph W.
;
Lacity, Mary Cecelia
- In:
Information systems and outsourcing : studies in theory …
,
(pp. 249-256)
.
2009
Persistent link: https://www.econbiz.de/10003782367
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