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person:"Langner, Tobias"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Borchers, Nils S."
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Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
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Bekanntheitsaufbau durch Markenslogans : der moderierende Einfluss der Darbietungsmodalität auf die Erinnerung an reimende und nicht-reimende Markenslogans
Brune, Philipp
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2018
Persistent link: https://www.econbiz.de/10011870388
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