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person:"Littich, Martina"
~person:"Mathe, Hervé"
~subject:"Kfz-Industrie"
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Die Automobilindustrie von morgen : wie Automobilhersteller und -zulieferer gestärkt aus der Krise hervorgehen können
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Architectural branding as brand communication : does it contribute to employees' brand commitment?
Raffelt, Ursula
;
Littich, Martina
;
Meyer, Anton
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 247-256
Persistent link: https://www.econbiz.de/10009271592
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2
Corporate Architecture : Distinktion und Emotionalisierung in der Automobilindustrie
Raffelt, Ursula
;
Littich, Martina
;
Meyer, Anton
- In:
Die Automobilindustrie von morgen : wie …
,
(pp. 173-211)
.
2009
Persistent link: https://www.econbiz.de/10003848968
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