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person:"Réquillart, Vincent"
~person:"Amrouche, Nawel"
~subject:"Markenführung"
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Search: subject_exact:"Private-label brand"
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Réquillart, Vincent
Amrouche, Nawel
Sethuraman, Raj
11
Diallo, Mbaye Fall
8
Gázquez-Abad, Juan Carlos
8
Gómez-Suárez, Mónica
8
Dekimpe, Marnik G.
7
Martínez-López, Francisco J.
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Ailawadi, Kusum L.
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Lévy Mangin, Jean-Pierre
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Steenkamp, Jan-Benedict E. M.
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Abril Barrie, Carmen
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Ahlert, Dieter
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Inderst, Roman
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Kaswengi, Joseph
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Keller, Kristopher Oliver
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Koll, Oliver
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Milberg, Sandra J.
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Möhlenbruch, Dirk
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Journal of agricultural & food industrial organization
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ECONIS (ZBW)
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Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel
;
Yan, Ruiliang
- In:
International journal of production economics
166
(
2015
),
pp. 50-63
Persistent link: https://www.econbiz.de/10011334066
Saved in:
2
Branding decisions for retailers' private labels
Amrouche, Nawel
;
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
Saved in:
3
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel
;
Martín Herrán, Guiomar
;
Zaccour, Georges
-
2008
Persistent link: https://www.econbiz.de/10003786967
Saved in:
4
Price effects of private label development
Bontemps, Christophe
;
Orozco, Valerie
;
Réquillart, Vincent
- In:
Journal of agricultural & food industrial organization
3
(
2005
)
1
Persistent link: https://www.econbiz.de/10002774322
Saved in:
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