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person:"Rossiter, John R."
~person:"Kennett, Julie"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Frühstückszerealien"
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Breakfast cereals
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Frühstückszerealien
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Brand
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Rossiter, John R.
Kennett, Julie
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Australasian marketing journal
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Canadian journal of agricultural economics : CJAE
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ECONIS (ZBW)
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Consumer protocol evidence against Ehrenberg's "stochastic" theory of brand associations
Rossiter, John R.
- In:
Australasian marketing journal
18
(
2010
)
1
,
pp. 36-40
Persistent link: https://www.econbiz.de/10003940461
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Supply chain management in cereal grains : a case study from the US milling wheat industry
Kennett, Julie
(
contributor
)
- In:
Canadian journal of agricultural economics : CJAE
46
(
1998
)
4
,
pp. 549-558
Persistent link: https://www.econbiz.de/10001477781
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